Church Marketing Myths Roundup

2 Comments

1. 
   Debi Debanto - August 31st, 2010 at 5:34 am

   Great series idea – can’t wait to read it. More myths 1. marketing is the job of the communications director, not the rest of the team. 2. silos sell – each individual ministry should market itself.

2. 
   Trevor from Excellerate Church Software - October 7th, 2010 at 4:32 am

   This is a great list. It’s amazing how many myths there are out there about marketing. One I’ve encountered and thought I’d add is the myth that “Marketing always works.”
   Marketing can work. But, it’s amazing how many people think it works, period, no clarification and no context needed. The truth is that some marketing works, some bombs, and a wise steward of resources ALWAYS tracks to see whether it worked or not. That way, if one method succeeds and another fails, you don’t spend money on the failed one again, but instead double your spend on the successful attempts.
   Some churches do this tracking with visitor cards that ask how people heard about the church.
   Some advertise only certain service times or certain locations (if you’re multi-campus), that way if you see that every service has a 5% bump, but the one you advertised has a 10% bump, you know the effort worked, and you know it worked by an additional 5%, not by 10%. And, if every service goes up 5% whether you advertised it or not, then you know the marketing may not have worked. At the very least the effect was negligible, and you should spend money elsewhere.

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