Can You Brand Faith?

Steven Fogg —  June 21, 2010 — 31 Comments

I've been away on holiday and part of my reading has been 'Branding Faith – Why some churches and nonprofits impact culture and others don't' by Phil Cooke (Actually, its a re-read. This book is THAT good – It's been a long time since I've re-read a book on communications).

It's a brilliant book. Whether your goal is to share a message of faith, raise money for charity, build an inner-city outreach or give your audience hope, this book will give you some incredible insights and tools to help you communicate your message.

I think it is so good that I'm putting my money where my big Australian mouth is. I'm giving away a copy of the book.

Complete these three simple steps and it could be yours:

1) Retweet this message or post it to your facebook page: ' I want 2 win Branding Faith by @philcooke via @stevefogg u can 2

2) Leave a comment below including your Twitter handle or Facebook link so I contact you if you are the winner.

I'll be announcing the winner on Saturday 26th June 2010 on this post (EST Australia Time)

For the rest of you, you can buy the book here or here. It's brilliant. Don't miss it.

PS. I'm stumping up the dough for this. There is no behind the scenes marketing going on. It's just a great book.

** UPDATE** Drumroll please. Congratulations to @rfbryant for winning the book. For the rest of you. Buy it like I did. you won't regret it!

On Monday I have another book giveaway. One of the best communications books of 2009.

Related posts
10 Church Branding Myths
Does God Need A Rebrand?
3 Slick Rebranding Tips For Churches From BP

:: Follow me on Twitter, come and say G'day on Facebook, get regular updates via my RSS feed or stalk me in person in Melbourne (you'll have to do the leg work on that one).

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Related posts:

  1. 4 Simple Tips To Avoid A Communications Wipe-Out
  2. Stunning Research About What Australians Think Of Christian Faith
  3. The Silver Bullet (& How To Pull The Trigger)
  4. 10 Church Branding Myths

Steven Fogg


31 responses to Can You Brand Faith?

  1. I heard and met Phil at a conference at Prestonwood in Dallas. His talk was highly informative and this book taught me a great deal about the idea of branding. In particular, Phil reveals that there’s a lot more to a brand than a logo. So true!

  2. love it……i plan on giving it to my pastor as well as reading myself. Lonesome Dove is a 164 year old church in the middle of trying to Re-Brand image

  3. Curt, great to hear from you!
    Brandon, thanks for all you do for the Kingdom!

  4. Wow – this sounds like a very interesting read. I’d love to take a look at this one – please, count me in on this giveaway.
    I’m on Twitter at

  5. Count me in. I’d also be interested in the level of response you get from the promotion.

  6. Right on, I’ll re-post for a chance to win the book. Sounds great.

  7. this is great!
    CMYKat on twitter

  8. I’m a huge fan of Phil’s work, but I’ve yet to read that particular volume.
    Maybe today, God willing (on my birthday), I could win a copy.
    Thanks for the heads up, Steve.
    Kevin M.

  9. I love when one of my favorite bloggers (you) gives away a book by my other favorite blogger (Phil Cooke)! It’s just a bunch of goodness colliding. I’m on twitter at

  10. I love Phil’s work.
    Haven’t read this book yet, but I’d love to get my hands on it.
    Thanks for hosting the give-away, Steve. Keep up the good work.
    Kevin M.

  11. I must admit that I am not familiar with Phil Cooke’s work, but am always looking for new sources of ideas and creativity. Count me in on the give-away.

  12. @jkriggs – thanks for the opportunity – I’ll take it.

  13. I’m not familiar w/Cooke, but I’m always looking for that next book. I look like a winner, don’t I?

  14. I’m seriously the one in need of winning this! All new at this communications gig — learning as much as I can from those who’ve gone before me!
    AND I’m having surgery Thursday and will be at home for four weeks!

  15. Sounds like a great read! -@sodgers

  16. Lindsay Mitchell June 23, 2010 at 3:16 am


  17. Would love a copy! Sounds right up my street @kdwriting

  18. @thepagemage word up!

  19. of course we would love to win!

  20. Would love to read your book and share with others at St. Paul’s Episcopal Church, Oakland!

  21. Matt Schlueter June 24, 2010 at 7:16 am

    Twitter handle: @dmdstar

  22. Would love to read this book. Sounds like just what I need.

  23. @willymaxwell .. would love to read this book!!

  24. Ooh! I’d love to win that!
    harriyot on twitter!

  25. done! would love to win! love to read and sounds like another good one.

  26. Sounds like a great book, we’re really looking forward to reading it (free or otherwise) and doing our own review!

  27. Great idea Steve. Sounds great … Looking forward to catching up…

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