How I Got 100% More Engagement On My Facebook Updates

Steve Fogg —  December 15, 2011 — 16 Comments

more facebook engagement

I attended a brilliant online free seminar last week hosted by Darren Rowse, Facebook expert Amy Porterfield and Lewis Howes about improving your Facebook marketing. Normally these types of ‘free’ seminars make hyperbolic claims in their marketing and I run a million miles in the opposite direction, rolling my eyes and tut-tutting all the way back into the depths of my office. But this one didn’t. It seemed quite sensible in the claims in their marketing.

To be honest. I trust Darren. After being attending a few of his events and having bought a few of his books I now know that you can be assured that his projects will deliver what they claim to offer.  Unlike many Probloggers, Darren is thankfully free of over-promising and comes across as a really honest guy that knows quite a bit about the online space.

Man-crush over and done with. Back to the topic at hand.

One of the biggest takeaway’s for me from the seminar (There were at least eight others that I will blog about at a later stage) was a great insight Amy made about how people use Facebook. She said that people scan timelines and don’t tend to engage deeply or at length, but rather they generally leave brief comments on statuses.

With that in mind Amy said that you can increase people’s engagement with your brand/business/organisation if you make it easy for them to respond.

Ask for a one word answer

One way you can make it easy for people to respond is to ask them to give you a one word answer. One tip Darren made was that you have to keep the question open-ended which will broaden the response. Here are some examples:

‘What’s one word to describe…’

‘What’s one word you would use to sum up…’

Here is one post that I did on a Facebook page I manage

one word describe question

Here is one example of how I tested it on my own personal Facebook page which just keeps on going and going:

Asking for very short answers will definitely increase engagement on your Facebook page (There is no doubt that asking the right kind of questions helps too!).

Tell people to how to respond

Amy and Darren didn’t talk about this. But this has been a suspicion of mine for some time. I thought about how I could make it easy for people to respond so I thought I would test actually gently directing people how to respond. So in some posts I asked them to “click like” and you know what? It worked. There was a significant increase in engagement.

Now the post below was a bit late going up the week after Thanksgiving. We don’t even celebrate Thanksgiving here in Australia, but I think some of the good will was flying around and was rubbing off on the Australian’s on the Facebook page. It even got people commenting what they were thankful for.

Facebook like this

Are these principles applicable on other social media platforms?

I’ve tried it on my Twitter feed and haven’t really seen an increased response. I haven’t even bothered trying it on my Google+ feed as the interaction there currently is like a ghost town. Strike that. I’ve just posted a question. Lets see how it does ;-)

Why engagement matters

Increased engagement matters for a number of reasons depending on what your business or organisation does. However, one principle that is applicable to everyone is that by increasing your engagement with your Facebook fans means that your message or your brand will be seen by more eyes which may lead more people liking your page or interacting with your organisation directly.

These are two ridiculously easy ways to increase engagement on your Facebook page (BTW Here is my blog’s Facebook page). But I’m sure there are other tactics that you can use. What strategies do you use? I’d love to hear from you! Comment below.

(Update: The traffic on this post has gone off the charts. Could you take a moment to RT this for me. People all over are finding this so useful, thanks!)



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Related posts:

  1. How To Maximize Your Facebook Engagement
  2. 4 Free Apps That Will Help You Build Your Facebook Landing Page
  3. Facebook Timeline For Fan Pages – 6 Changes you need to know about
  4. How I Increased A Facebook Page’s Reach by 2000% in One Month

16 responses to How I Got 100% More Engagement On My Facebook Updates

  1. Lewis Howes sure is a smart man, and thanks for this blog post. I’ll definitely be using this little pointer on my fan page.

  2. I’m liking this, too, and will definitely put this suggestion to the test. It makes so much sense. I’m also looking forward to the future posts that describe the eight other pointers taken from the seminar.


  3. I love these ideas, Steve!
    I manage a Facebook page for a community college, and I’ve noticed that we get a TON of interaction whenever we post pictures – comments, likes, people using our pictures as their profile pictures. While it’s important to get interaction in other ways as well, I think it’s smart to build off the momentum already on the page. If they interact with pictures, we’re going to post more pictures to build interaction and hopefully steer them in new directions as well.

    • Jason, Pictures is another one. This is a another post in the making for sure! It has had massive impact too if you look on the page I manage.

      There are also strategies organisation’s can do to drive new users to Facebook pages which I will be having a go at next year.

      • When you look at the algorithm Facebook uses to decide what Fan Page posts show up in peoples’ news feeds, it’s based on the “weight” of the page – how important it is. Simply liking the page or liking a status doesn’t drive the weight up. Things that do are: others posting on a page (so not the page posting, but a follower posting on the page under their account), pictures, videos and comments. The more of that “extra” stuff, the better.

        I’m looking forward to your future Facebook posts!

        • Agreed Jason, Great insight!

          It is also about people sharing the picture that drives the virality of the picture which not only increases engagement but gets new eyeballs on your brand which is pretty fab!

          • It’s always a good day for me when I see students using our pictures for their profile, or even just tagging themselves. When our pictures show up on their personal timelines, there’s no telling how many people will see it. Always a good thing!

  4. Love the man crush line! The seminar was very informative and I also tried the one word answer and saw so much more traffic and engagement. It was amazing!

  5. love these ideas

  6. Thank you Steve. I enjoyed and will seek to implement it! Keep the ideas flowing!!
    We have to be Faithful, Available, Able and Teachable. As soon as I learn something new, I like to implement it immediately and pass it on to others!! God bless you!

  7. Thanks for the post Steve, I saw Darren’s seminar too and was glad to find an independent review of it.

  8. Thanks for the tips Steve…we are definitely a “woe” church and are desperately wanting WHOA! Will implement as many of your tips as I can!

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    [...] to understand what will make people share your content and what they won’t share. This is a post that I wrote that can help you if you want your message to spread. I got 100% more engagement after adapting these [...]

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