8 Creative Ways To Use Instagram Video For Your Church

Steve Fogg —  November 28, 2013 — 4 Comments


Instagram is fast becoming a great social media platform for churches. The benefits for users when compared to Facebook are obvious. It is clean, you don’t get bombarded with the noise of advertising. I personally love the new video element to it and the opportunities it is providing for churches. I post every day on it personally.

The downside for churches I think is that it isn’t as social in the sense that you can see what others are engaging with at the top layer. You actually have to search to find what people are engaging with. Which means it is harder for an audience to find your church organically through their friends which is a shame.

That aside. I love it.

It is still early days for the uptake of churches using Instagram for video. But I believe it will increase as they see the opportunities.

Here are the 8 creative ways to use Instagram video for your church:

(I’m having problems displaying the embedded videos, just click on the pictures and it will take you to them)

1. Share your music


2. Promote an upcoming sermon series (Seriously good Crosspoint.tv)


3. Celebrate a milestone


4. Share a quotable quote (Love this thanks Pastor Mark)


5. Go behind the scenes


6. Promote special seasonal events


7. Share a worship moment


8. Promote serving


Your turn

I feel like I’m only just scratching the surface here on how to use Instagram well for churches. Drop in some links or tips in the comments below and share the love around.

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4 responses to 8 Creative Ways To Use Instagram Video For Your Church

  1. Steve, this is great. Get those creative juices going and burst towards the finish lineā€¦ this is like fuel to make it happen.

    I will be bringing this into my creating comm team meeting this Tuesday to show the team how we can continue to push the envelope.

    One way we’ve used instagram is to post from around town at popular locations. People like seeing things they recognize and I love pulling the church out of “Church” context.

    Thanks for sharing!

  2. Great to see so many people using it well!

    We’ve been using it recently to show our congregation during the week the work being done on our building project (link below).


  3. How would you rate Instagram video against Vine?
    Personally I prefer Vine. Leave Instagram for pictures (it’s just like when Flickr added video).
    By limiting the type of media to a particular channel, you need to focus your creativity to best meet your target audience within that community, while optimising it to best suite that channel.
    A good Instagram picture will beat a crappy Instagram video any day of the week.

  4. Great examples Steve. I was a worship pastor for several years and I am also a district technology resource teacher in Kentucky (USA). These examples are the best of both of my worlds. Worship and Technology. Keep it up.

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