3 Smart Tactics That Will Increase Your Impact On Social Media This Christmas

Steve Fogg —  December 10, 2013 — 2 Comments


Social media is part science and part art. So many factors determine the success or failure of any social media strategy. Promoting your Christmas church services can be challenging when there are so many Christmas messages already out there on social media. Cutting through the clutter and noise of Christmas can be tough. But I think I’ve found a way to help you that will cut through the noise which¬†you can put into action straight away .

I found with our own Christmas promo video on Facebook this year that the engagement wasn’t huge, it was okay, but as a key component of our outreach for the year we wanted as many people as possible to engage and share when they saw it.

Here are the three tactics I found which exponentially increased the engagement and impact for our upcoming Christmas at Crossway production.

1. Embed the video

Don’t link out to YouTube of Vimeo, the video won’t appear as well as it does when it is embedded into Facebook.

Embedding the video means that you can’t schedule the appearance time a long way in advance, but you will be okay if you upload the video around the time you want it to appear.

2. Let the post run its natural course

You will find that the video will eventually lose its impact. That is okay. You want the organic reach on Facebook as this will give you social proof for the next and most important step.

3. Create a page post engagement ‘sponsored story’

Don’t click on the link in your Facebook app feed called ‘sponsored stories’. Create a ‘page post engagement’ in the Adverts Manager on Facebook. This way your targeting will be much more accurate. Here is the key to your success. Only promote it to your existing audience who already like your page. You want to put the story in front of them again and again. They will watch, like or share it eventually.

Now you could say, Steve, if I spend money on Facebook of course my reach will increase and the likes and shares will increase. Well, maybe they will, but by only increasing your spend on your existing audience you will not be dropping into people’s feeds who have never heard of your church who will consider your content as spam rather than a video their friend recommended. Word of mouth trumps advertising to the wrong audience every time. You will also allow for a more cost effective campaign.

I timed our first run for three days from Friday to Sunday after the initial post on a Thursday. Here are the results.


You turn

Have you ever used paid tactics to get in-front of your audience and increase engagement on social media? What other smart tactics would you recommend? Or do you have any questions about this post? Drop a comment below.

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Related posts:

  1. Why Promoted Facebook Page Posts Are A Smart Social Tactic
  2. A Facebook Christmas Advent Calendar
  3. Merry Christmas everyone! Check out my family’s Christmas e-card inside…
  4. 7 Common Social Media Myths

2 responses to 3 Smart Tactics That Will Increase Your Impact On Social Media This Christmas

  1. Thanks for the info, Steve. New to ads, we haven’t been using them. I wonder how much you need to spend for the impact you described? (How much did you set for those three days?) I also wonder if you’d use the same tactic for a sharable invitation as opposed to a Vid? Thanks!

    • Hi Kym,

      Your spend depends on your reach and the length of days. It can be quite cheap if budget is an issue, when you are really targeted. For example if you are inviting people from a local geographic area you can specify the area within your existing audience. You will see the overall reach come down, but it will be effective as you are only promoting to those who will share the invite to the relevant audience. Make sense?

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