5 Social Media Tips That Church Leaders Can Learn From The Oscars

Steve Fogg —  March 3, 2014 — 2 Comments

social media tips

The Oscars is a global showbiz event. Love it or hate it, there are many social media tips churches and church leaders can take away from this live event because it has leveraged social media to amplify their reach well beyond the live TV audience. 

1. It’s okay to not be in control

The Oscars is the ‘night of nights’ for the movie industry. Actors, studios, films can get an incredible revenue boost from winning an award. Clearly from the photos going around social media today/tonight the image rights and being perfect aren’t the most important principle. There are plenty of examples of actors letting their proverbial hair down. Getting your image into the digital sphere is the biggest win, not having the best manicured look. It’s no longer just about the trashy magazines that have all the dresses from the red carpet a few days later.

2. Feel spontaneous

Forget about only having a highly polished and professional schedule for your social media. Sometimes the best social moments come from being in the moment. Handing out pizza at the Oscars. Priceless. Sure you can even plan a pizza moment, the probably did, but it looked so natural and normal right in the middle of a world-wide broadcast. (Oreo’s response at the super-bowl is another brilliant in the moment example.)

3. Set the tone for a social sharing culture

It can be daunting for someone to get their smart phone out in a church service. But if a leader socially shares a moment you start to shift a culture from what happens in the four walls of the church staying in the church, to being shared with hundred’s of your closest social media friends.

This is huge, if you can get others spreading the message your impact may be amplified by the thousands. Social should never only be limited by your corporate accounts.

4. Sharing spreads the message beyond the current audience

Believe it or not, not everyone are watching the Oscars. In the timezone I’m in Australia, it’s actually the middle of the day and I’m at work. The social sharing of people watching the show has told me just about everything I needed to know about who won what without going. Imagine if your congregations all shared with their friends and families on their own social networks. How are you giving your audience permission to share?

5. It’s not just about your hashtag

Your church service can have power social media users in your own congregation. Find out who they are. Encourage them to share their experience.

Leveraging star power isn’t just good for you. It can be good for the power user. Ellen just picked up another one million followers on Twitter today alone. Not bad. Oh, and her tweet is the most retweeted tweet in history. For this week at least.

Your Turn

Love or hate the Oscars? Glam or Sham, It doesn’t matter. The Oscars knows how to ‘be social’. Agree or disagree? Drop a comment below.

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Related posts:

  1. 12 Social Media Tips For Church Leaders
  2. 6 Lessons About Social Media You Can Learn From My Failures
  3. 7 Social Media Tips That Will Take Your Church From Woe To Whoa
  4. Which Social Media Network Should You Start On?

2 responses to 5 Social Media Tips That Church Leaders Can Learn From The Oscars

  1. Hi Steve, very special topic you got there, interesting. It might work for churches but I’m not sure it will be appropriate to use pones during prayers etc. trying to connect like this between church and mobile phones seems a bit disrespectful. It doesn’t mean I don’t think there should be a connection between church and social networks, but I think it should be more indirect, like bringing the community together by encouraging them to sign up to the community/ neighborhood network (everyone can open such a community in forums/ facebook groups / meetey.com) and publishing there events of the community, meetings, news, updates… I hope I was understandable :)

    • Thanks for Commenting John, I obviously take a very different view to you on the broader topic of sharing church life as you experience it. Should a person be on their mobile during prayer? Obviously not!

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