Archives For Steve Fogg

Bite-Sized Communication tips

I’m piloting a new idea this week. Each week I’m going to answer one question and post a short reply via video on a Wednesday (my time). It will be short and sweet. To the point. You could say bite-sized! There will be no fancy ‘in-video’ graphics or sales funnel asking you to buy something later. Just me answering your questions about marketing, strategy, communication, social media or web.

If you like this, let me know and I’ll continue to do it. If not, that’s cool. I do like the idea as it does save me time and I can talk quicker than I can type.

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I love social media. I written time and time again about the benefits of social media for non-profits and churches. I’m extremely passionate about it and if your sit down with me for a coffee and ask me about it, just sit back and get comfy. You’ll be listening a while. One of the trends I’ve noticed is that I get quite a bit of attention as being an expert at social media for churches. It’s not true, and here’s why. Continue Reading…

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Can church marketing ever work? Does it only ever suck? Can a church only ever really focus their marketing efforts on the right audience? What should the message be? These questions have been rattling around my brain recently as we have been developing our own external marketing on a new project. Here are some of the thoughts that may help you in your own marketing to your broader community. Continue Reading…

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Yes, I’ve borrowed the lyrics from my favourite Lionel Richie song. A bit sad.

But lets face it. It has been a while in between blogging drinks together. Continue Reading…

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Free_Social_media_tips2

One of the most common questions for those starting out on social media is how can they build an audience. It is very easy on a new Facebook page. For anyone that is on a shoestring budget, up to a point, it is even free.

I recently had to set up another Facebook page for a non-profit and here are some of the steps I took to grow the reach of the page in no time flat. Continue Reading…

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Church-billboard-advertising

Some marketing genius from Alabama Life-Savers Ministry had this brilliant idea to quote Adolf Hitler to promote their church. See the tweet below that captured this ringing endorsement for churches everywhere.  Continue Reading…

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Social-media-barriers

Over the last few years I’ve met and spoken to many different church leaders on my travels to England and more locally here in Australia in social media seminars. For many leaders and pastors who bravely sat through my presentations and stayed awake (I can cure insomnia) well done! One of the undercurrents I noticed in some conversations there was a cautiousness of adopting social media, from others there was a definite distrust of it. Continue Reading…

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leading-creatives-tips

I’ve worked with and led creatives for the last twenty years. I’ve worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor. Continue Reading…

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Likes, comments, shares. We all love them on social media channels.

Why? Because the gospel spreads virally through them on social media and it doesn’t cost a cent. Brilliant! Continue Reading…

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Easter_church_websites

Easter is a great time to be inspired by the creativity coming from other churches. As I look online and see what other churches around the world are creating on their websites to promote their Easter services I’m amazed at the talent out there. I love the strategy, creativity and work that communication peeps, designers, videographers put into crafting a great online experience for Easter. Continue Reading…

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