Archives For Communications

Church-billboard-advertising

Some marketing genius from Alabama Life-Savers Ministry had this brilliant idea to quote Adolf Hitler to promote their church. See the tweet below that captured this ringing endorsement for churches everywhere.  Continue Reading…

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Social-media-barriers

Over the last few years I’ve met and spoken to many different church leaders on my travels to England and more locally here in Australia in social media seminars. For many leaders and pastors who bravely sat through my presentations and stayed awake (I can cure insomnia) well done! One of the undercurrents I noticed in some conversations there was a cautiousness of adopting social media, from others there was a definite distrust of it. Continue Reading…

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leading-creatives-tips

I’ve worked with and led creatives for the last twenty years. I’ve worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor. Continue Reading…

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Likes, comments, shares. We all love them on social media channels.

Why? Because the gospel spreads virally through them on social media and it doesn’t cost a cent. Brilliant! Continue Reading…

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Easter-video-church-promo

Creating Easter videos for church is such a challenge and joy. Crossway’s Easter presentation this year is called ‘RED’. Our challenge was to create a trailer that will invoke interest and preview the essence of the Easter story from the presentation. For some, Easter is a heavy and for somber time. We wanted to catch the gravitas and drama of the time without it being depressing or overbearing.

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Top church logo designs

I think I’ve seen just about every church logo there is. Good or bad design, inspirational and creative. You name it. I’ve seen it. I think the best logos are distinctive, memorable, scalable and simple enough to use in different environments.

A logo or brand-mark though is only the tip of the branding iceberg. What wraps around the logo is just as important.  Continue Reading…

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social media tips

The Oscars is a global showbiz event. Love it or hate it, there are many social media tips churches and church leaders can take away from this live event because it has leveraged social media to amplify their reach well beyond the live TV audience.  Continue Reading…

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Social_media_church_non_profits

One great recurring theme about social media is change. Change is constant and swift. If your social media plan was written in 2013 can may already be out of date with all of the recent shifts that have been going on. I have seen a many changes over the last year on social media, but there is one dramatic seismic shift that I want you to be able to plan for in social media that is coming in 2014/2015.

Is it a new social network? No, at least not this week. Has Facebook been sold to Murdoch already? Nope. This seismic shift will have more impact on you than any other change you will need to make if you are a church or non-profit. Continue Reading…

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“The Best Marketing Doesn’t Feel Like Marketing” – Tom Fishburne

 

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Marketing Insight Of The Year?

Instagram-church-video-christmas

Finding a great video for your church Christmas service is rare. Finding a video for your church Christmas service that has an original angle/idea on it is even rarer.  This was created as a promo video, but it could be used as a pre-service video in a church. Is it the best? This video clip is definitely up there for me.  Continue Reading…

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