I’ve spent the later part of this week at the 2012 Christian Media Australia Conference. It’s been a really great time meeting people and learning from others in other areas of the creative and communication arts. I also got an opportunity to speak about finding your brand voice which was pretty cool. Here are some my top takeaways for me from the conference: Continue Reading…
I’m currently doing research for updating the Crossway church website for both desktop and mobile (It feels like ages since I last wrote about mobile phones and their stunning rise in popularity.)
This isn’t a post about how to manage your time effectively in a super corporate warrior kind of way.
It isn’t about being the über project manager and delivering that last-minute project on time despite the ridiculous deadline.
Here is what this post is about, I was told this morning that someone I know has 48 hours to live. Continue Reading…
I repeatedly get asked the same questions about social media by two different groups. The first group who hasn’t dived into social media yet asks ‘Everyone is on social media and we feel like we are missing out. What do we need to do to get started?’ Before you dive in ask yourself these questions. Do you have time to incorporate social media into your workday? Would social media fit as a valid channel of marketing and communications for what you do?
The second group asks ‘We’re on social media, but no-one ever seems to follow us.’ This group is just surviving, keeping their head above water and wondering if they should shut their Facebook page or Twitter handle down. If this is you, read on. Hopefully I can help you increase your engagement and move beyond just surviving in social media.
The pen may be mightier than the sword, the keyboard knocked it out in one
Smart-phones, tablets and desktop computers are changing the way we read. Many of us are no longer spending long time soaking in the morning papers, or reading a print out of a report. The vast majority of what we read is on the web. Most news or marketing material is now received or requested is digital form, whether its someone who is searching for news, brands, businesses, non-profits, or like many people I connect with, those checking out churches.
The vast majority of us never have never written with a gorgeous fountain pen like the one above. If you are like me, the only constant is the click of the keyboard, not the sound of the nib on paper.
If the truth be told, I’m not a natural writer. I am however a natural at anything visually creative. But I have learnt through persistent blogging and through my job, what does and doesn’t work. Here are some tips from what I’ve learnt over the last few years:
We recently launched our Crossway App for the iPhone, iPad and Android phone. The downloads are off the charts.
Here is the ad my video team created to promote the App at Crossway church.
Here are some tips I shared on what you need to think about before you create your own App for your church.
Crossway App Ad | Download The App
Every Easter I post a list of my favourite church websites. I am a designer and a communicator and I love seeing the best intersection of the two. The best design usually come from carefully crafted brief’s from communications professionals. The websites I have selected are in my own opinion, at the top of that list. And there are some absolute crackers here. Continue Reading…
Social media can be a wonderful engagement tool for an online conversation with your audience. But I am seeing more and more organisations and companies just outright suck at it for various reasons. Bad social media is worse because your own fans and audience call you out and gleefully share it with their friends, who share it with their friends.
Here are some ways you can avoid sucking at social media: Continue Reading…
There is no doubt that Kony 2012 and Invisible Children video is going viral all over the world. It certainly grabbed my attention when I saw it. It’s a great lesson of how to market your non-profit well, and how a small non-profit can literally become global over night.
It’s been a big week on Facebook this week. They’ve rolled out the new Facebook timeline for fan pages. Don’t worry, the changes won’t come into effect until March 30 2012. But get ready. This is a big update.
Here is a list of what I’ve seen so far of what you need to know: Continue Reading…
