Archives For Marketing

Church communications tips

It’s my 46th birthday today. Yes I’m 46… time goes so quickly. So I thought I’d share 46 brilliant tips, ideas and strategies from my blog and around the web that will help you step up to that next level in church communications.

It’s half way through my birthday and I can’t believe I just thought of this so I better keep this light and tight. Here are the all 46 tips, ideas and strategies (in no particular order) bursting with birthday goodness:

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Best Church Websites

I was recently listening to an Andy Stanley Leadership podcast where Andy talked about ownership. Andy told the story about where he walks around this church and picks up the rubbish as he finds it. Eventually his staff who were meeting with him hired a cleaner not only to help him focus on the meeting, but also because they realised that the rubbish was being cleaned because Andy owned every level of responsibility. Not just at the higher levels of leadership. But all levels. If he saw something was wrong. He helped fix it where he could. What Andy probably also knew was how people would react coming into his church seeing rubbish in the corridors.

Andy knows that first impressions really, really matter. In the first few seconds those visitors will form an opinion about his church. And its the same for your church both in your physical location and online. Continue Reading…

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Bite-size-communication-tips

Welcome to episode three of my bite-sized communications tips (It blew again today – so its a few bites now). Today I answer one of your questions about social media.  Continue Reading…

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Bite-Sized Communication tips

I’m piloting a new idea this week. Each week I’m going to answer one question and post a short reply via video on a Wednesday (my time). It will be short and sweet. To the point. You could say bite-sized! There will be no fancy ‘in-video’ graphics or sales funnel asking you to buy something later. Just me answering your questions about marketing, strategy, communication, social media or web.

If you like this, let me know and I’ll continue to do it. If not, that’s cool. I do like the idea as it does save me time and I can talk quicker than I can type.

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Can church marketing ever work? Does it only ever suck? Can a church only ever really focus their marketing efforts on the right audience? What should the message be? These questions have been rattling around my brain recently as we have been developing our own external marketing on a new project. Here are some of the thoughts that may help you in your own marketing to your broader community. Continue Reading…

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Church-billboard-advertising

Some marketing genius from Alabama Life-Savers Ministry had this brilliant idea to quote Adolf Hitler to promote their church. See the tweet below that captured this ringing endorsement for churches everywhere.  Continue Reading…

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leading-creatives-tips

I’ve worked with and led creatives for the last twenty years. I’ve worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor. Continue Reading…

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Easter_church_websites

Easter is a great time to be inspired by the creativity coming from other churches. As I look online and see what other churches around the world are creating on their websites to promote their Easter services I’m amazed at the talent out there. I love the strategy, creativity and work that communication peeps, designers, videographers put into crafting a great online experience for Easter. Continue Reading…

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Easter-video-church-promo

Creating Easter videos for church is such a challenge and joy. Crossway’s Easter presentation this year is called ‘RED’. Our challenge was to create a trailer that will invoke interest and preview the essence of the Easter story from the presentation. For some, Easter is a heavy and for somber time. We wanted to catch the gravitas and drama of the time without it being depressing or overbearing.

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“The Best Marketing Doesn’t Feel Like Marketing” – Tom Fishburne

 

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Marketing Insight Of The Year?