I’ve spent the later part of this week at the 2012 Christian Media Australia Conference. It’s been a really great time meeting people and learning from others in other areas of the creative and communication arts. I also got an opportunity to speak about finding your brand voice which was pretty cool. Here are some my top takeaways for me from the conference: Continue Reading…
This isn’t a post about how to manage your time effectively in a super corporate warrior kind of way.
It isn’t about being the über project manager and delivering that last-minute project on time despite the ridiculous deadline.
Here is what this post is about, I was told this morning that someone I know has 48 hours to live. Continue Reading…
I’ve seen this mistake happen too many times. Anyone and everyone is vulnerable.
Businesses. Non-profits. Churches. We can all fall into this trap.
It’s a mistake that is so obvious, so easy to avoid that you’d think by now, no one could ever be so stupid to let it happen, yet it does. Continue Reading…
I repeatedly get asked the same questions about social media by two different groups. The first group who hasn’t dived into social media yet asks ‘Everyone is on social media and we feel like we are missing out. What do we need to do to get started?’ Before you dive in ask yourself these questions. Do you have time to incorporate social media into your workday? Would social media fit as a valid channel of marketing and communications for what you do?
The second group asks ‘We’re on social media, but no-one ever seems to follow us.’ This group is just surviving, keeping their head above water and wondering if they should shut their Facebook page or Twitter handle down. If this is you, read on. Hopefully I can help you increase your engagement and move beyond just surviving in social media.
Most online video’s of thought leaders don’t deserve to be reposted. But this one does. If you want insight from a creative genius spend 5 minutes watching this video with Dan Wieden from Wieden+Kennedy which explores the new creative landscape.
While Dan is talking about brands and businesses his ideas can equally applied in non-profits and churches.
I’m really excited about being invited to speak at the 2012 Christian Media Conference on the Gold Coast in May. I’m excited for 4 HUGE reasons: Continue Reading…
Here is another great example of bad marketing and advertising. Offend the two major global faiths to sell more of your stuff. Continue Reading…
I’m working from home today. Why? Because I have the flu. My wife and other less sympathetic people would say that I’m down with the man flu. When I’m sick is that I am always a slow starter and I need a kickstart. Which means caffeine. By the gallon if you please. I also need some pointless background noise. Enter morning TV. Continue Reading…
There is no doubt that Kony 2012 and Invisible Children video is going viral all over the world. It certainly grabbed my attention when I saw it. It’s a great lesson of how to market your non-profit well, and how a small non-profit can literally become global over night.
A few weeks ago I tweeted . “No amount of great marketing can fix a broken product” and it got retweeted like crazy. As it seemed to strike a chord within some of you all I thought I’d expand on the thought.
There are many things that marketing can help your business or organisation achieve. Great marketing is the one of the raw ingredients in the fuel that makes the great businesses and organisations get to where they want to go.
But there is nothing great marketing can do if your: Continue Reading…
