Archives For Marketing

Bite-Sized Communication tips

I’m piloting a new idea this week. Each week I’m going to answer one question and post a short reply via video on a Wednesday (my time). It will be short and sweet. To the point. You could say bite-sized! There will be no fancy ‘in-video’ graphics or sales funnel asking you to buy something later. Just me answering your questions about marketing, strategy, communication, social media or web.

If you like this, let me know and I’ll continue to do it. If not, that’s cool. I do like the idea as it does save me time and I can talk quicker than I can type.

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Can church marketing ever work? Does it only ever suck? Can a church only ever really focus their marketing efforts on the right audience? What should the message be? These questions have been rattling around my brain recently as we have been developing our own external marketing on a new project. Here are some of the thoughts that may help you in your own marketing to your broader community. Continue Reading…

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Church-billboard-advertising

Some marketing genius from Alabama Life-Savers Ministry had this brilliant idea to quote Adolf Hitler to promote their church. See the tweet below that captured this ringing endorsement for churches everywhere.  Continue Reading…

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leading-creatives-tips

I’ve worked with and led creatives for the last twenty years. I’ve worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor. Continue Reading…

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Easter_church_websites

Easter is a great time to be inspired by the creativity coming from other churches. As I look online and see what other churches around the world are creating on their websites to promote their Easter services I’m amazed at the talent out there. I love the strategy, creativity and work that communication peeps, designers, videographers put into crafting a great online experience for Easter. Continue Reading…

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Easter-video-church-promo

Creating Easter videos for church is such a challenge and joy. Crossway’s Easter presentation this year is called ‘RED’. Our challenge was to create a trailer that will invoke interest and preview the essence of the Easter story from the presentation. For some, Easter is a heavy and for somber time. We wanted to catch the gravitas and drama of the time without it being depressing or overbearing.

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“The Best Marketing Doesn’t Feel Like Marketing” – Tom Fishburne

 

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Marketing Insight Of The Year?

Instagram-church-video-christmas

Finding a great video for your church Christmas service is rare. Finding a video for your church Christmas service that has an original angle/idea on it is even rarer.  This was created as a promo video, but it could be used as a pre-service video in a church. Is it the best? This video clip is definitely up there for me.  Continue Reading…

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My take-away: Embracing Your Limitations Can Actually Drive Creativity

 

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social media tips for churches

I recently led three social media seminars in for churches in England and one here in Australia for Willow Creek Australia. In those seminars I gave everyone 10 minutes to write down their top five questions they have about social media. One of the questions that came up was about sizing for photos on different platforms. I’ve been thinking about putting one together, then I saw this brilliant infographic below.

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