One of my dreams has been to use my talents and gifts serve the church in the United Kingdom. If you didn’t know I was grew up in the UK. I’m so excited to share with you some upcoming social media seminars I’ll be speaking at in late May and June 2013. If you or your church are just starting out in using social media then these seminars will help make you more effective! Continue Reading…
Archives For Public Relations
Churches can be typically shy in dealing with the media. Many church leaders have been burnt. But it’s my experience that public relations (PR) can be a great way for a church to tell the world about the great work that they are doing. PR is a much more authentic communications channel for churches than advertising. I would highly recommend that Pastors, church leaders and Church Communications Directors use it as a communications tactic. I’ve written a few ideas below based on my own experience that I hope will help you the next time you want to tell your community about what your church is doing. Continue Reading…
Before I start this post I want to let you know this isn’t a rant/venting post. Really it isn’t. I just want to demonstrate to you an example of how your brand is so much more than just the pretty pictures on your brochures and website. Your brand experience transcends the visual and is realised in the physical and the present (wow, thats deep). Good branding goes much further than skin deep. Here’s what happened to me a few weeks ago.
This isn’t a post about how to manage your time effectively in a super corporate warrior kind of way.
It isn’t about being the über project manager and delivering that last-minute project on time despite the ridiculous deadline.
Here is what this post is about, I was told this morning that someone I know has 48 hours to live. Continue Reading…
Qantas is one of Australia’s most prestigious brands. It is the national airline. It has had an extremely high-profile and enjoys the reputation of being one of the safest airlines in the world (It also trades off this fact). Aussies have had a national love affair with Qantas over the years. Its logo is also one of Australia’s national symbols and many consider part of their national identity.
Today Alan Joyce and the executive management of Qantas just ended that love affair and mauled the airline’s brand equity and it’s reputation in one day. Continue Reading…
Yesterday a Google+ engineer mistakenly hit the wrong buttons on his keyboard in a message that was meant for Google staff ended up being posted to his Google+ page (Check out the full post here). I don’t know about you but there have been times when I have typed a response on email to something I didn’t like but after the initial vent I have deleted the email and approached the person directly. Phew! (By the way come and say hello on my google+ page).
Here are 5 PR lessons I think we can all learn out of this: Continue Reading…
The last two weeks have been very focused on time intensive media issues that our church has been taking a lead in. Public relations (PR) isn’t my strongest point, but I love engaging with the press.
My role has been setting up the various media and preparing our message to ensure we stay on message.
Here are some of the media outlets Crossway has had coverage on: Continue Reading…
In case you’ve been under a rock for the last week and missed it, Bob Parsons who the boss of GoDaddy has blogged about how he shot an elephant and put a video up on his blog.
Talk about a PR disaster. It has really hurt GoDaddy’s reputation, Bob managed to do that in one shot (if you forgive the pun) You Church, your leadership needs to know that:
Ask yourself the following questions:
- What can possibly go wrong? What is the worst thing that could happen in my ministry/church?
- Who is responsible for fixing it, or making the event/story work?
- What ‘plan B’ do we have in place if something goes wrong?
- Who is responsible for actioning that plan if its needed, and do they have every resource on standby ready to go?
- What policies do we have in place that would prevent this from happening. If it happens, what policies and procedures do we have in place to help bring healing/reconciliation/legal restitution or closure.
What other PR disasters have you seen lately that the church can learn from?