Google just announced that they have released ‘pages’ for Google+ for profits and non-profits. A new social media real estate land grab/gold rush has begun. There is gold in them there social media hills! It was so simple to create a page on Google+ I thought I would give you a quick step by step guide on how I did it in around 5 minutes.

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Custom church facebook landing page

I love seeing churches use social media effectively. Many have their wall as the first page you see which I don’t quite understand given the capabilities of Facebook pages. A small number of churches seem to be creating custom landing pages which I REALLY like. (I recently wrote a step by step guide about how you can create your own custom Facebook page).  Continue Reading…

Qantas is one of Australia’s most prestigious brands. It is the national airline. It has had an extremely high-profile and enjoys the reputation of being one of the safest airlines in the world (It also trades off this fact). Aussies have had a national love affair with Qantas over the years. Its logo is also one of Australia’s national symbols and many consider part of their national identity.

Today Alan Joyce and the executive management of Qantas just ended that love affair and mauled the airline’s brand equity and it’s reputation in one day. Continue Reading…

church and technology infographic

Below is an interesting info-graphic about the use of technology in church.

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what is a brand?

Welcome to the first post in the ‘ultimate guide to branding’ blog series. We have to start somewhere so I am going to share with you some branding basics. It’s a branding 101 class if you like. We are all pretty savvy when it comes to brands but do we really know what a brand is?

Whether you are a not for profit or a business, you all have a brand, and you all need to understand how branding can help you in what you do. If you can’t define what a brand is how will you ever define how to position your brand (We’ll talk about brand positioning in another post soon and it’s importance).  Continue Reading…

Why I Don’t Care About You

Steve Fogg —  October 25, 2011 — 7 Comments

I don’t care about you. I really, really don’t. Continue Reading…

Word of Mouth Marketing

I remember when I brought my first iPhone. I was the first person to buy one at my work. I remember giving it to my IT guy to set up my email. He did it within a minute. He was very impressed. Word soon spread that it was easy to get email set up on these new phones called iPhones. Before the iPhone connecting to our work email through the different mobile devices was difficult. The iPhone changed everything. The power of word of mouth changed everything. Almost everyone in my office now has an iPhone. Many of those people have iPads. Some of us including me have Macs.

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social media tips

I love seeing what others are doing around the web in social media. I also love learning from the experts in this field of social communication and social marketing. Here are eight tips, some of them will take you an hour to read through literally so curl up on the couch. Switch off any distractions and enjoy! Continue Reading…

Ultimate guide to branding

I’m starting a new blog series today called ‘the ultimate guide to branding’ (I was thinking about calling it branding for dummies, but then I thought – lets aim a little higher eh? :-)). In this series I’ll share with you what I’ve learnt over 20 years working in graphic design, advertising, PR and marketing. It won’t have dull and boring scientific definitions, I’m going to keep it real to your work world and mine. I’ll dive deeper (hopefully) in an engaging way that will help you understand how to utilise it effectively in what you do in your world. Continue Reading…

the growth of social media

Social Media growth is off the charts. It is changing the way we communicate on a personal level and on a professional level. It is changing the way corporations, brands and non-profits interact with their customers and support bases. Have a look at the infographic below and leave a comment about what stands out to you in the context you are in.  Continue Reading…