Custom church facebook landing page

I had a huge response recently when I wrote about how created my own Facebook landing page. I had such fun making my own Facebook page that I thought I would create a simple step by step guide so that anyone could do it. If you know me you’ll know that I’m really cheap ;-). I really do like a bargin and because I’m a blogger with no budget, I especially love getting things for free. During my search to find the right solution to develop my own Facebook landing page I found some very tasty free Facebook App’s whichI thought I would do a short review of them and tell you what I think. Continue Reading…

The Most Powerful Form Of Marketing

Word of mouth marketing is the single most powerful form of marketing on the planet today. I’ve written about it before so it should be no surprise that I’m repeating myself :-) I am a raving fan.  Continue Reading…

I love research. Why? Because I think out of good research comes increased understanding and an increased ability to connect with your primary target audience. That is why I particularly like the research about ‘what Australians think of Christian faith’ commissioned by Olive Tree Media and conducted by Mccrindle research.

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Just when I thought things couldn’t get any worse for Qantas. Their brand took a further nose dive today (excuse the pun). They had a go at relaunching their battered reputation though starting a competition on Twitter on the day after their negotiations broke down with their airline pilots.

Really bad timing.  Continue Reading…

world-class-social-brands

Below is a great info-graphic about socializing your brand. What I love about these tips are that they can be applied in almost any organisation. Profit or non-profit. It doesn’t matter. All you need to have is a desire to be a brilliant social brand. This is a great ‘in house’ tool which can serve as a starting point for developing your own best-in-class practice through creating an authentic social brand for your organisation. Here are my takeaways: Continue Reading…

Used Car Salesman?

Would you trust this guy?

How do you tell others about your organisation? If you are a retail business which has a lot of foot traffic outside the store it would make sense to have a guy or girl handing out flyers. I have been walking past one of these stores only to see this person several metres infront of me, I will move to the other side of the footpath to avoid them and try not to make eye contact with them. If they still hold out a flyer for me I will shake my head before they even have a chance to say anything. It doesn’t just happen in the profit world. I’ve seen people in the non profit world at conferences and in shopping centres do the same thing.

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Brand in Digital Meltdown

I love ice cream. Stike that. I love great ice cream.

Some would say I am an ice cream snob. It’s 100% true. I’m a sucker for premium brands. The packaging. The taste. The whole experience. But here is what happened to me when I returned and tried Homer Hudson ice cream in 16 years. Continue Reading…

Remembrance Day

Today is Remembrance Day and for my generation growing up in the United Kingdom and now Australia the poppy has come to symbolise the sacrifice of millions of men and women in the first world war and other wars.

You will see poppies pinned to the lapels of news readers, businessmen, youthful schoolchildren and ageing war veterans. You definitely won’t see any politician in front a camera without one.

What does Remembrance Day and poppies have to do with a marketing, branding and communications blog I here you ask? Good question, lets find out. Continue Reading…

National Slurpee Day

Monday was National Slurpee Day in Australia. I know. I can’t believe I’m blogging about a frozen flavoured ice either. But there you go. Today’s marketing lesson is brought to you by the frozen flavoured drinks Jedi knights of 7-Eleven. Boy, did they have their marketing light sabers out on this campaign. Continue Reading…

Google just announced that they have released ‘pages’ for Google+ for profits and non-profits. A new social media real estate land grab/gold rush has begun. There is gold in them there social media hills! It was so simple to create a page on Google+ I thought I would give you a quick step by step guide on how I did it in around 5 minutes.

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