Used Car Salesman?

Would you trust this guy?

How do you tell others about your organisation? If you are a retail business which has a lot of foot traffic outside the store it would make sense to have a guy or girl handing out flyers. I have been walking past one of these stores only to see this person several metres infront of me, I will move to the other side of the footpath to avoid them and try not to make eye contact with them. If they still hold out a flyer for me I will shake my head before they even have a chance to say anything. It doesn’t just happen in the profit world. I’ve seen people in the non profit world at conferences and in shopping centres do the same thing.

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Brand in Digital Meltdown

I love ice cream. Stike that. I love great ice cream.

Some would say I am an ice cream snob. It’s 100% true. I’m a sucker for premium brands. The packaging. The taste. The whole experience. But here is what happened to me when I returned and tried Homer Hudson ice cream in 16 years. Continue Reading…

Remembrance Day

Today is Remembrance Day and for my generation growing up in the United Kingdom and now Australia the poppy has come to symbolise the sacrifice of millions of men and women in the first world war and other wars.

You will see poppies pinned to the lapels of news readers, businessmen, youthful schoolchildren and ageing war veterans. You definitely won’t see any politician in front a camera without one.

What does Remembrance Day and poppies have to do with a marketing, branding and communications blog I here you ask? Good question, lets find out. Continue Reading…

National Slurpee Day

Monday was National Slurpee Day in Australia. I know. I can’t believe I’m blogging about a frozen flavoured ice either. But there you go. Today’s marketing lesson is brought to you by the frozen flavoured drinks Jedi knights of 7-Eleven. Boy, did they have their marketing light sabers out on this campaign. Continue Reading…

Google just announced that they have released ‘pages’ for Google+ for profits and non-profits. A new social media real estate land grab/gold rush has begun. There is gold in them there social media hills! It was so simple to create a page on Google+ I thought I would give you a quick step by step guide on how I did it in around 5 minutes.

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Custom church facebook landing page

I love seeing churches use social media effectively. Many have their wall as the first page you see which I don’t quite understand given the capabilities of Facebook pages. A small number of churches seem to be creating custom landing pages which I REALLY like. (I recently wrote a step by step guide about how you can create your own custom Facebook page).  Continue Reading…

Qantas is one of Australia’s most prestigious brands. It is the national airline. It has had an extremely high-profile and enjoys the reputation of being one of the safest airlines in the world (It also trades off this fact). Aussies have had a national love affair with Qantas over the years. Its logo is also one of Australia’s national symbols and many consider part of their national identity.

Today Alan Joyce and the executive management of Qantas just ended that love affair and mauled the airline’s brand equity and it’s reputation in one day. Continue Reading…

church and technology infographic

Below is an interesting info-graphic about the use of technology in church.

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what is a brand?

Welcome to the first post in the ‘ultimate guide to branding’ blog series. We have to start somewhere so I am going to share with you some branding basics. It’s a branding 101 class if you like. We are all pretty savvy when it comes to brands but do we really know what a brand is?

Whether you are a not for profit or a business, you all have a brand, and you all need to understand how branding can help you in what you do. If you can’t define what a brand is how will you ever define how to position your brand (We’ll talk about brand positioning in another post soon and it’s importance).  Continue Reading…

Why I Don’t Care About You

Steve Fogg —  October 25, 2011 — 7 Comments

I don’t care about you. I really, really don’t. Continue Reading…