Ban All Religion – The Pitch

Steven Fogg —  September 9, 2011 — 7 Comments

No, I’m not advocating banning all religion. I wanted to share with you a segment from a television show here in Australia called The Gruen Transfer.

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The last two weeks have been very focused on time intensive media issues that our church has been taking a lead in. Public relations (PR) isn’t my strongest point, but I love engaging with the press.

My role has been setting up the various media and preparing our message to ensure we stay on message.

Here are some of the media outlets Crossway has had coverage on: Continue Reading…

There is no doubt that mobile web and app development is a communications strategy that churches should be considering. Engagement on mobile and smartphones is explosive. Here are just a few of the statistics:

• 70% of the world’s population have a mobile phone. In the U.S. its 9 out of 10. Yes, that stat includes children.

• Apple’s iPhone has sold over 60 million phones to date, Google’s Android platform has grown 886% in the last year and is expected to outgrow the iPhone in this calendar year.

• 53% of companies are expected already to have deployed iPhones. Continue Reading…

Church and Google+

Steven Fogg —  August 2, 2011 — 4 Comments

Do you think Google+ can help churches?

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One of the perennial challenges I’ve been told of working in a church is working with volunteers and raising up new volunteers. Here’s the thing. I’ve never had any major problems building my communications volunteer team.

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There are contrasting opinions about the effectiveness of churches, denominations and faith’s promoting their message and advertising through billboards.

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Is Your Church Diverse?

Steven Fogg —  May 31, 2011 — 1 Comment

DId you know that 93 percent churches in the US are considered racially segregated?

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I don’t think I’ve ever seen this in Australia. Muslims are advertising on billboards directly aimed at countering the claim of the central message of the Christian faith.

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One of the joys of being connected online through Twitter is discovering different people who serve in churches and denominations around the world. Today is the first interview with Chris Hall from the Baptist Union of Great Britain. I’ll also be doing more interviews with different communications and creatives in the non-profit and church area. Continue Reading…

I blogged last week about my first experience on arrival in the United States of America. This week I want to write about another lesson that I learnt at Cultivate11.

This one is a big Cultivate11 lesson. 

Authentic beats professional. 

Well with one catch.

I've noticed for about the last three or so years young adults really want the church to communicate in an "authentic way". In communication land this means they want the communication to feel honest; not overly produced (feeling slick); feel unscripted or unstructured (even if it was scripted); normal looking not nose job, shiny white teeth and stunningly good looking. Bottom line real, not fake.

But here is the catch. There is still an expectation that the communication's production value doesn't feel as though it was done by amateurs. The sound quality needs to be good (not perfect), the vision shouldn't be too shaky (a little bit is OK).

Bottom line is that poorly executed communication is still looked down upon. In fact it will be a barrier for many young adults to move towards the goal of your communication.

One great example of the contrasting communication styles that I experienced was at HillsongOneDay in Melbourne yesterday. Most of the conference had a BIG feeling to it. It was in a stadium after-all. But then in a remarkable contrast to the BIG feel Joel A'Bell preached about 'The Scarlet Thread'. The BIG stage became small through selective use of lighting. Joel's speaking style was informal and he sat on a rather plain chair. The video part of the communication was brilliant and earthy in feel.

What examples of 'authentic' communication have you seen?