I had a huge response recently when I wrote about how I created my own Facebook landing page. I had such fun making my own Facebook page that I thought I would create a simple step by step guide so that anyone could do it. If you know me you’ll know that I’m really cheap ;-). I really do like a bargin and because I’m a blogger with no budget, I especially love getting things for free. During my search to find the right solution to develop my own Facebook landing page I found some very tasty free Facebook App’s whichI thought I would do a short review of them and tell you what I think. Continue Reading…
I love research. Why? Because I think out of good research comes increased understanding and an increased ability to connect with your primary target audience. That is why I particularly like the research about ‘what Australians think of Christian faith’ commissioned by Olive Tree Media and conducted by Mccrindle research.
How do you tell others about your organisation? If you are a retail business which has a lot of foot traffic outside the store it would make sense to have a guy or girl handing out flyers. I have been walking past one of these stores only to see this person several metres infront of me, I will move to the other side of the footpath to avoid them and try not to make eye contact with them. If they still hold out a flyer for me I will shake my head before they even have a chance to say anything. It doesn’t just happen in the profit world. I’ve seen people in the non profit world at conferences and in shopping centres do the same thing.
Today is Remembrance Day and for my generation growing up in the United Kingdom and now Australia the poppy has come to symbolise the sacrifice of millions of men and women in the first world war and other wars.
You will see poppies pinned to the lapels of news readers, businessmen, youthful schoolchildren and ageing war veterans. You definitely won’t see any politician in front a camera without one.
What does Remembrance Day and poppies have to do with a marketing, branding and communications blog I here you ask? Good question, lets find out. Continue Reading…
Google just announced that they have released ‘pages’ for Google+ for profits and non-profits. A new social media real estate land grab/gold rush has begun. There is gold in them there social media hills! It was so simple to create a page on Google+ I thought I would give you a quick step by step guide on how I did it in around 5 minutes.