How do you measure the ROI on your social media presence?

How do you measure the ROI on your social media presence?

Social media and it’s return on investment (ROI) is an often a contentious issue. Especially when some don’t understand the value that social media can bring. Below is a great info-graphic that will help you define how to measure the ROI on your own social media strategy and explain it to others in terms that they will understand.

Here are some metrics I use that you can use to measure your effectiveness: Continue Reading…

How To Create A Facebook Page

I recently moved my blog from Typepad to WordPress and I needed to create a new Facebook page because my old Facebook page was somehow linked in with my Typepad account and I couldn’t figure out how to separate it from my old blog. I have people following that first page (and my new one) from all over the world which is so cool. The best part of creating this new page was to create my own custom landing page/welcome screen. I’d like to share with you how I did it. Continue Reading…

Unless you’ve been in the deepest darkest Amazon today you’ll have heard about the death of Steve Jobs. For some of you his death is of no consequence, for others his death will have impacted you like it has me. It’s made me stop and pause and think about my life. Continue Reading…

I had a great time this morning (Australian time) hosting the first Church Marketing Sucks Twitter Chat. We had a group of around 12 people commenting, more probably watching the stream.

Here are just a few of the highlights, feel free to add your comments below:

@ChrisWardYoung: :Context , content, knowing your market and being clear are what works for any comms – church or not” #cmsucks

Measuring radio ROI is nearly impossible IMO, but you can gauge increased web traffic or inquiries #cmsucks Continue Reading…

Twitterigami2
This idea has been brewing around for a while now in my head. I’d like to start a twitter chat where we can collectively get together on Twitter and talk about communications, creativity and anything else that you can think of! Continue Reading…

Outspoken book
When I started this blogging journey a year or so ago, I never thought in my wildest dreams that I would of contributing to a book about church communications. Today is launch day for Outspoken: Conversations on Church Communication. Continue Reading…

Ban All Religion – The Pitch

Steven Fogg —  September 9, 2011 — 7 Comments

No, I’m not advocating banning all religion. I wanted to share with you a segment from a television show here in Australia called The Gruen Transfer.

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The last two weeks have been very focused on time intensive media issues that our church has been taking a lead in. Public relations (PR) isn’t my strongest point, but I love engaging with the press.

My role has been setting up the various media and preparing our message to ensure we stay on message.

Here are some of the media outlets Crossway has had coverage on: Continue Reading…

There is no doubt that mobile web and app development is a communications strategy that churches should be considering. Engagement on mobile and smartphones is explosive. Here are just a few of the statistics:

• 70% of the world’s population have a mobile phone. In the U.S. its 9 out of 10. Yes, that stat includes children.

• Apple’s iPhone has sold over 60 million phones to date, Google’s Android platform has grown 886% in the last year and is expected to outgrow the iPhone in this calendar year.

• 53% of companies are expected already to have deployed iPhones. Continue Reading…

Church and Google+

Steven Fogg —  August 2, 2011 — 4 Comments

Do you think Google+ can help churches?

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