Thanks Kem

Steve Fogg —  September 22, 2014 — 6 Comments

I remember around eight years ago being asked if I would be interested in taking up a role as the Communications Director here at Crossway. At that time I had no actual experience as a comm’s lead, but had been in various job roles where I had learnt about public relations, communications to feel confident enough to consider the jump across from being a Creative Director to a Communications Director.  Continue Reading…

Best Church Websites

I was recently listening to an Andy Stanley Leadership podcast where Andy talked about ownership. Andy told the story about where he walks around this church and picks up the rubbish as he finds it. Eventually his staff who were meeting with him hired a cleaner not only to help him focus on the meeting, but also because they realised that the rubbish was being cleaned because Andy owned every level of responsibility. Not just at the higher levels of leadership. But all levels. If he saw something was wrong. He helped fix it where he could. What Andy probably also knew was how people would react coming into his church seeing rubbish in the corridors.

Andy knows that first impressions really, really matter. In the first few seconds those visitors will form an opinion about his church. And its the same for your church both in your physical location and online. Continue Reading…

Bite-size-communication-tips

Welcome to episode three of my bite-sized communications tips (It blew again today – so its a few bites now). Today I answer one of your questions about social media.  Continue Reading…

Response-Church-website

It feels like only yesterday that I predicted that churches would transition to responsively designed websites. Why? Because culture was rapidly shifting from a predominately desktop office culture to a mobile work, rest and play anywhere on any device culture. In short, people are now more mobile and use a variety of devices such as smart phones, tablets, laptops and desktops. As this evolves there will be more and more what I call an “in-between device” to try and grab a new market share of the huge new emerging markets. That means that phones are getting bigger. Tablets are getting smaller. Laptops are becoming both a tablet and laptop. And tablets are becoming laptops. It’s crazy. But that is the reality of the world that we are communicating to online now.

Continue Reading…

Bite-Sized Communication tips

Welcome to episode two of my one minute bite-sized communications tips (It blew out to three minutes today – whoops). Today I talk about one of the common mistakes churches and non-profits make on social media.  Continue Reading…

Bite-Sized Communication tips

I’m piloting a new idea this week. Each week I’m going to answer one question and post a short reply via video on a Wednesday (my time). It will be short and sweet. To the point. You could say bite-sized! There will be no fancy ‘in-video’ graphics or sales funnel asking you to buy something later. Just me answering your questions about marketing, strategy, communication, social media or web.

If you like this, let me know and I’ll continue to do it. If not, that’s cool. I do like the idea as it does save me time and I can talk quicker than I can type.

Continue Reading…

I love social media. I written time and time again about the benefits of social media for non-profits and churches. I’m extremely passionate about it and if your sit down with me for a coffee and ask me about it, just sit back and get comfy. You’ll be listening a while. One of the trends I’ve noticed is that I get quite a bit of attention as being an expert at social media for churches. It’s not true, and here’s why. Continue Reading…

Can church marketing ever work? Does it only ever suck? Can a church only ever really focus their marketing efforts on the right audience? What should the message be? These questions have been rattling around my brain recently as we have been developing our own external marketing on a new project. Here are some of the thoughts that may help you in your own marketing to your broader community. Continue Reading…

Yes, I’ve borrowed the lyrics from my favourite Lionel Richie song. A bit sad.

But lets face it. It has been a while in between blogging drinks together. Continue Reading…

Free_Social_media_tips2

One of the most common questions for those starting out on social media is how can they build an audience. It is very easy on a new Facebook page. For anyone that is on a shoestring budget, up to a point, it is even free.

I recently had to set up another Facebook page for a non-profit and here are some of the steps I took to grow the reach of the page in no time flat. Continue Reading…