church_christmas_video

I didn’t think I’d find another Christmas video from a church this year that I would fall in love with. But I think this one’s so good on so many levels. If you missed last year’s Christmas video from the team at Discovery Church here in Melbourne you can watch it here. Continue Reading…

Increase_reach_Facebook

I know I’m probably late to the party but I’ve been testing out a new way to increase our reach on Facebook over the last two weeks. What do I mean by that?

Basically Facebook now throttles down the natural reach of your photos or comments (How many see your posts) on your Facebook page to the point now where you really need to pay to get decent reach to your audience. There has been a seismic shift in the way the social media game is played. (I wrote more about that here) Continue Reading…

Sheduling-social-media-tools

Time management is essential in my role as a social media community leader. That means that my team and I have to schedule some or all of our posts. It doesn’t mean that you don’t engage with our audience though. I recently wrote more about the pros and cons of scheduling your social media which I highly recommend you read before you dive into scheduling. Continue Reading…

Email_marketing_church

I’ve heard it said a many times ‘email marketing is dead, social media is where it is at.’ You may have experienced it yourself. When you’ve sent out an email to your list and the open rates are in the basement and are way too low. So low in-fact that you asked yourself why you should bother at all.

Today I want to share with you seven useful tips that will help your open rates go off the charts. They are so simple, yet so powerful and will help your audience engage with you and open your email, rather than hit the delete button.

Continue Reading…

Whether a church should use a WordPress or proprietary hosted Content Management System for their church is a huge decision. Your website is the front door to your church and should rightly have a high price placed on it’s communication value. Continue Reading…

Church communications tips

It’s my 46th birthday today. Yes I’m 46… time goes so quickly. So I thought I’d share 46 brilliant tips, ideas and strategies from my blog and around the web that will help you step up to that next level in church communications.

It’s half way through my birthday and I can’t believe I just thought of this so I better keep this light and tight. Here are the all 46 tips, ideas and strategies (in no particular order) bursting with birthday goodness:

Continue Reading…

Sheduling-social-media

As the use of social media by churches becomes more common, a debate is raging: Should you schedule your social media posts or not?

For the anti-scheduling camp, the very nature of scheduling social media is like pre-recording a message for a dinner party and expecting everyone to want to talk to you.

For the pro scheduling camp it’s a no brainer. Why wouldn’t you? Continue Reading…

Church-website-responsive-3

We live in a generation where the average American spends 23 hours a week online, and as much as 40 minutes a day on Facebook (Social media accounts for 18.8% time spent online). It is probably similar if not more for Australians and anyone in mobile centred countries.

As we all spend more time ‘on the line’ (Thanks Internship) we have to understand that people checking us out for the first time, or even members of our communities or cause, are interacting with our website and social media ever hour of every single day. Continue Reading…

Technology-matters

I’m a communicator. I love getting the message ‘right’. I love even more seeing the ‘return on the investment’ unfold before my very eyes. I get a lot of satisfaction in seeing the analytics roll-in as people respond to a message I’ve helped shape and share.

Continue Reading…

Twitter_reach_header

Have you ever wondered why your tweets aren’t reaching as many people as you thought they would? Do you wonder why some seem to reach more people than others? There have been times when I’ve written a blog post like this one that I thought would add amazing value to the effectiveness of a church’s social media strategy, but for some reason when I tweet it out it doesn’t spread as far as I had hoped. Continue Reading…