Most online video’s of thought leaders don’t deserve to be reposted. But this one does. If you want insight from a creative genius spend 5 minutes watching this video with Dan Wieden from Wieden+Kennedy which explores the new creative landscape.
While Dan is talking about brands and businesses his ideas can equally applied in non-profits and churches.
I’m really excited about being invited to speak at the 2012 Christian Media Conference on the Gold Coast in May. I’m excited for 4 HUGE reasons: Continue Reading…
The pen may be mightier than the sword, the keyboard knocked it out in one
Smart-phones, tablets and desktop computers are changing the way we read. Many of us are no longer spending long time soaking in the morning papers, or reading a print out of a report. The vast majority of what we read is on the web. Most news or marketing material is now received or requested is digital form, whether its someone who is searching for news, brands, businesses, non-profits, or like many people I connect with, those checking out churches.
The vast majority of us never have never written with a gorgeous fountain pen like the one above. If you are like me, the only constant is the click of the keyboard, not the sound of the nib on paper.
If the truth be told, I’m not a natural writer. I am however a natural at anything visually creative. But I have learnt through persistent blogging and through my job, what does and doesn’t work. Here are some tips from what I’ve learnt over the last few years:
We recently launched our Crossway App for the iPhone, iPad and Android phone. The downloads are off the charts.
Here is the ad my video team created to promote the App at Crossway church.
Here are some tips I shared on what you need to think about before you create your own App for your church.
Crossway App Ad | Download The App
Every Easter I post a list of my favourite church websites. I am a designer and a communicator and I love seeing the best intersection of the two. The best design usually come from carefully crafted brief’s from communications professionals. The websites I have selected are in my own opinion, at the top of that list. And there are some absolute crackers here. Continue Reading…
Here is another great example of bad marketing and advertising. Offend the two major global faiths to sell more of your stuff. Continue Reading…
I’m working from home today. Why? Because I have the flu. My wife and other less sympathetic people would say that I’m down with the man flu. When I’m sick is that I am always a slow starter and I need a kickstart. Which means caffeine. By the gallon if you please. I also need some pointless background noise. Enter morning TV. Continue Reading…
Social media can be a wonderful engagement tool for an online conversation with your audience. But I am seeing more and more organisations and companies just outright suck at it for various reasons. Bad social media is worse because your own fans and audience call you out and gleefully share it with their friends, who share it with their friends.
Here are some ways you can avoid sucking at social media: Continue Reading…
There is no doubt that Kony 2012 and Invisible Children video is going viral all over the world. It certainly grabbed my attention when I saw it. It’s a great lesson of how to market your non-profit well, and how a small non-profit can literally become global over night.
It’s been a big week on Facebook this week. They’ve rolled out the new Facebook timeline for fan pages. Don’t worry, the changes won’t come into effect until March 30 2012. But get ready. This is a big update.
Here is a list of what I’ve seen so far of what you need to know: Continue Reading…
