Vision without a strategy is nothing more than wishful thinking. Via RSI
I love social media. I especially love being part of the team that creates the social media for my church. We don’t have it all together and run on the smell of an oily rag.
There is one element to our social media that I think we have nailed, despite our small budget. It’s an extremely important gap that I think many churches miss with their social media. It’s an obvious mis-step that doesn’t need to be there.
My take-away: Embracing Your Limitations Can Actually Drive Creativity
People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
I wrote a very opinion filled blog post two weeks ago called what church marketing isn’t. Essentially I was writing about the disconnect between the ‘brand’ of Jesus (yes I use that term very advisory) and the disconnect of the experience that people encounter with it’s followers – Christians. You. Me. Continue Reading…