The Power Of Research

Steven Fogg —  June 9, 2010 — 1 Comment

In order to put your best leadership, strategic and creative foot forward, ensure it is the right foot first. That first step should be….

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We've recently finished a capital campaign where we were aiming to raise $2 million for a new cafe and expanded foyer space at our church. We raised $1.3 million in the first three weeks. Then finished raising the remaining money needed within the year.

Before we kicked off the campaign I did a lot of research. I asked capital campaign specialists questions and read blogs of those who had done campaigns before. I also read much wider than just church communications specialists as I wanted to get a holistic view of how a campaign should work.

Below are the 7 useful (I hope!) church capital campaign ideas:

  1. (My idea) Tell stories of life change at your church. Connect your building campaign back to your mission and vision. It's not about a building, but about the transformed lives of the people that will use it.
  2. The Change Group provide excellent free videos about how to preach about the topic of money and what success looks like in a capital campaign. Casey Graham also gives you three strategies on how to deal with high capacity givers and how you can double your online giving.
  3. Tony Morgan writes about five mistakes churches make with building campaigns.
  4. Tim Schraeder has written two excellent posts on rethinking church capital campaigns (Part 1, Part 2).
  5. Kem Meyer will help you discover the objective of your capital campaign. She also gives some ideas on how to theme a capital campaign.
  6. Kevin D Hendricks from Church Marketing Sucks writes about why churches should align their capital campaign to their mission through their communications.
  7. Tim Avery gives some great advice on why strategy matters for capital campaigns.

What ideas do you have you? 

What worked or didn't work?

If you had your time again would you do anything differently?

I'll be writing more about this again in the near future. Is there anything else you would like me to talk about?

Follow me on Twitter, come and say G'day on Facebook, get regular updates via my RSS feed or stalk me in person in Melbourne (you'll have to do the leg work on that one).

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Why Clear & Simple Communications still wins.

I rest my case.

Say no to:

Promoting everything

The more people see, the less they hear.

Say yes to putting communication priorities in place. They will see and hear more.

Your leaders and peers

Not every idea your leader/peer has is a good idea.

Say yes to leading up. Have the courage to say no. Give a respectful, informed response which will enable your leader/peer to understand why another approach will work better.


Your church has unique DNA. Don’t clone someone else’s.

Say yes to discovering who you are. Hire people who can help.


If you don’t see budding talent or demonstrated experience, don’t place that person into the volunteer position. Mediocrity sucks.

Say yes to budding talent. Cultivate, pour energy and time into helping budding talent grow. Blossoming talent is beautiful and fragrant. Good design matters.


Perfection in your communications/creativity isn’t the goal.

Say yes to delivering effective communication/creativity. Have the ability to measure your effectiveness. Tell others.

Playing it safe

Sometimes the obvious angle isn’t the answer.

Say yes to taking risks. Be prepared to fail. Be prepared also for spectacular success.


What do you want to, or need to say no to?


Do you agree or disagree?


Have you ever said yes to something and regretted it ever since?


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