Steve Fogg: Clear & Simple | Marketing, Communications, Branding & Digital

5 Simple Truths That Remembrance Day Is Teaching Me About Cause Marketing

November 11, 2011 in Marketing with 2 Comments

Today is Remembrance Day and for my generation growing up in the United Kingdom and now Australia the poppy has come to symbolise the sacrifice of millions of men and women in the first world war and other wars.

You will see poppies pinned to the lapels of news readers, businessmen, youthful schoolchildren and ageing war veterans. You definitely won’t see any politician in front a camera without one.

What does Remembrance Day and poppies have to do with a marketing, branding and communications blog I here you ask? Good question, lets find out. Continue Reading…

How To Create A Google+ Page In 4 Simple Steps

November 8, 2011 in Digital with 4 Comments

Google just announced that they have released ‘pages’ for Google+ for profits and non-profits. A new social media real estate land grab/gold rush has begun. There is gold in them there social media hills! It was so simple to create a page on Google+ I thought I would give you a quick step by step guide on how I did it in around 5 minutes.

4 Simple Ways To Destroy Your Own Brand In One Day

October 30, 2011 in Branding, Public Relations with 13 Comments

Qantas is one of Australia’s most prestigious brands. It is the national airline. It has had an extremely high-profile and enjoys the reputation of being one of the safest airlines in the world (It also trades off this fact). Aussies have had a national love affair with Qantas over the years. Its logo is also one of Australia’s national symbols and many consider part of their national identity.

Today Alan Joyce and the executive management of Qantas just ended that love affair and mauled the airline’s brand equity and it’s reputation in one day. Continue Reading…

Revealing Church & Technology Info-graphic

October 28, 2011 in Digital with 3 Comments

Below is an interesting info-graphic about the use of technology in church.

Branding Basics – What Is A Brand?

October 28, 2011 in Branding with 9 Comments

Welcome to the first post in the ‘ultimate guide to branding’ blog series. We have to start somewhere so I am going to share with you some branding basics. It’s a branding 101 class if you like. We are all pretty savvy when it comes to brands but do we really know what a brand is?

Whether you are a not for profit or a business, you all have a brand, and you all need to understand how branding can help you in what you do. If you can’t define what a brand is how will you ever define how to position your brand (We’ll talk about brand positioning in another post soon and it’s importance). Continue Reading…

Why I Don’t Care About You

October 25, 2011 in Branding, Marketing with 7 Comments

I don’t care about you. I really, really don’t. Continue Reading…

The Most Influential Way To Drive Purchase Decisions

October 20, 2011 in Marketing with 9 Comments

I remember when I brought my first iPhone. I was the first person to buy one at my work. I remember giving it to my IT guy to set up my email. He did it within a minute. He was very impressed. Word soon spread that it was easy to get email set up on these new phones called iPhones. Before the iPhone connecting to our work email through the different mobile devices was difficult. The iPhone changed everything. The power of word of mouth changed everything. Almost everyone in my office now has an iPhone. Many of those people have iPads. Some of us including me have Macs.

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