Every successful fast food restaurant has a secret sauce or mystery ingredient that is that little bit special. KFC has the herbs and spices. McDonald’s has that special sauce. Many ‘experts’ will tell you that Social media is no different. Naturally they want to sell tell you about what their mystery ingredient, secret sauce or magic formula is, so that you can be successful overnight on social media.

Want the inside scoop on my magic formula for social media success? Here it is. Continue Reading…

“Content is fire, and social media is gasoline.” Jay Baer

Priceless Social Media Tip

My take-away: Embracing Your Limitations Can Actually Drive Creativity


People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
Seth Godin


Brilliant Word Of Mouth Marketing Insight


I wrote a very opinion filled blog post two weeks ago called what church marketing isn’t. Essentially I was writing about the disconnect between the ‘brand’ of Jesus (yes I use that term very advisory) and the disconnect of the experience that people encounter with it’s followers – Christians. You. Me. Continue Reading…

If we don’t tell them what’s important, then by default nothing becomes important.” – Dawn Nicole Baldwin – More here

Communication Tip


Contrary to popular belief, social media isn’t free. Doing social media well requires focus, time, investment and energy. Working in a non-profit like a church means that we are very, very lean on the size of our social media budget and team. But there are three vital elements that remain the same for everyone, whether you are an advanced social ninja or a noob to social media. Continue Reading…

Insider language in communications = BADDDDD

Focus Conference

I’m honoured to be part of a group collaborating to get the first purely one day church visual arts/communications conference in Melbourne off the ground.

This is a straight out plug. I fully endorse this message ;-)

The conference is called Focus and is for designers, communicators, videographers and church leaders. Okay, anyone who is around and passionate about communicating the gospel through the visual medium. It’s going to inspire you and hopefully give you a few tips too!

If you know someone, or are involved in this area come along. It’s very affordable ($25). Register today here and find out who is speaking. More speakers are being announced all the time.

I don’t make this request often at all, please click on the social media buttons below to share this on your social networks and let’s all play a part in spreading the love. It will be worth it.


What Church Marketing Isn’t

Steve Fogg —  August 29, 2013 — 1 Comment


Sometimes when we use the words church and marketing in the same sentence it can leave many people feeling cold. Continue Reading…