If you have missed the news, 24 hours ago Instagram just updated it’s terms and conditions for using the App. Since then there has been an uproar both in the blogosphere and on every social network I’m on. You may think, so what? What does that have to do with charities, non-profits, churches and communications? Well there are in fact many lessons here for all of us.
I’ve been blogging for a few years now and it’s been an absolute honour to resource you. My goal has been to equip and improve how churches and non-profits communicate with their audiences. This year people from 79 countries around the world visited the blog. It’s a very humbling feeling to know that you are reading this and hopefully doing something with what I write about.
Every year I take a blog ‘health check’ to see what you find the most useful. I’ve asked you a few questions at the end of this post. Please drop in a comment as I want to know how I can serve you in 2013. Here are the top 12 posts/reasons why you came to my blog in 2012.
Last week I wrote about 10 Stunning Examples of Christmas Branding From Around The World. I showcase my favourites every year because I simply love seeing how churches communicate ahead of their seasonal services on the web. At the same time as seeing some remarkable examples of church websites and their seasonal campaign pages, unfortunately I also saw some very poor examples.
I love seeing the creative and technical chops that goes into communicating Christmas in different churches around the world on the web. Here are a few of my favourites that different churches have been creating to promote their various Christmas experiences. I’m sure you have one you love which may not be on this list. If you do, drop a short comment and a link for us all to look at!
Effective branding for churches has never been more important. We live in a media-driven age where first impressions last and a church’s brand presence can literally be the difference someone coming to visit a church or not. A church ‘brand’ is so much more than just the logo. It’s also the language that is used, the visual look and feel around the logo, the kinds of photos used. Ultimately a successful church brand can be defined by the power and focus of the story you tell. Continue Reading…
I often wonder what other Communications Director’s work days look like. From chatting with a few of you they all seem different. Every Communications Director who serves in a church seems to have a different strength which helps shape their week. I thought I would share what my last week looked like. Continue Reading…