I’m working from home today. Why? Because I have the flu. My wife and other less sympathetic people would say that I’m down with the man flu. When I’m sick is that I am always a slow starter and I need a kickstart. Which means caffeine. By the gallon if you please. I also need some pointless background noise. Enter morning TV. Continue Reading…
Social media can be a wonderful engagement tool for an online conversation with your audience. But I am seeing more and more organisations and companies just outright suck at it for various reasons. Bad social media is worse because your own fans and audience call you out and gleefully share it with their friends, who share it with their friends.
Here are some ways you can avoid sucking at social media: Continue Reading…
There is no doubt that Kony 2012 and Invisible Children video is going viral all over the world. It certainly grabbed my attention when I saw it. It’s a great lesson of how to market your non-profit well, and how a small non-profit can literally become global over night.
It’s been a big week on Facebook this week. They’ve rolled out the new Facebook timeline for fan pages. Don’t worry, the changes won’t come into effect until March 30 2012. But get ready. This is a big update.
Here is a list of what I’ve seen so far of what you need to know: Continue Reading…
Just this week we went live on our new App. It’s available on iPhone, iPad and Android and rolling out onto Windows phones for all five of you (yes you know who you are 
!)
A few weeks ago I tweeted . “No amount of great marketing can fix a broken product” and it got retweeted like crazy. As it seemed to strike a chord within some of you all I thought I’d expand on the thought.
There are many things that marketing can help your business or organisation achieve. Great marketing is the one of the raw ingredients in the fuel that makes the great businesses and organisations get to where they want to go.
But there is nothing great marketing can do if your: Continue Reading…
Scott is a part time mountie, stand up comic, owner of a man card and is Canadian. He says that he also walks polar bears before lunch. Oh and he’s written a book endorsed, well, by himself. Continue Reading…
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