Archives For communications

 

How do you cut through when people tune out?

How do you cut through when people tune out?

Communications can a very tough gig at times. But church or non-profit communications can be the toughest. Shoestring budgets. Even tighter staffing levels. When you succeed you can feel like you are walking on cloud nine. It’s amazing.

But what happens when you just don’t seem to be getting through? What do you do when you just start to contribute to the noise in people’s lives rather than helping changing them?  Continue Reading…

I’ve spent the later part of this week at the 2012 Christian Media Australia Conference. It’s been a really great time meeting people and learning from others in other areas of the creative and communication arts. I also got an opportunity to speak about finding your brand voice which was pretty cool. Here are some my top takeaways for me from the conference: Continue Reading…

I’ve seen this mistake happen too many times. Anyone and everyone is vulnerable.

Businesses. Non-profits. Churches. We can all fall into this trap.

It’s a mistake that is so obvious, so easy to avoid that you’d think by now, no one could ever be so stupid to let it happen, yet it does.  Continue Reading…

writing tips

The pen may be mightier than the sword, the keyboard knocked it out in one

Smart-phones, tablets and desktop computers are changing the way we read. Many of us are no longer spending long time soaking in the morning papers, or reading a print out of a report. The vast majority of what we read is on the web. Most news or marketing material is now received or requested is digital form, whether its someone who is searching for news, brands, businesses, non-profits, or like many people I connect with, those checking out churches.

The vast majority of us never have never written with a gorgeous fountain pen like the one above. If you are like me, the only constant is the click of the keyboard, not the sound of the nib on paper.

If the truth be told, I’m not a natural writer. I am however a natural at anything visually creative. But I have learnt through persistent blogging and through my job, what does and doesn’t work. Here are some tips from what I’ve learnt over the last few years:

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Easter church services

Every Easter I post a list of my favourite church websites. I am a designer and a communicator and I love seeing the best intersection of the two. The best design usually come from carefully crafted brief’s from communications professionals. The websites I have selected are in my own opinion, at the top of that list. And there are some absolute crackers here. Continue Reading…

I love research. Why? Because I think out of good research comes increased understanding and an increased ability to connect with your primary target audience. That is why I particularly like the research about ‘what Australians think of Christian faith’ commissioned by Olive Tree Media and conducted by Mccrindle research.

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One of the perennial challenges I’ve been told of working in a church is working with volunteers and raising up new volunteers. Here’s the thing. I’ve never had any major problems building my communications volunteer team.

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Introducing The Good, Bad & The Ugly: Christmas Billboards

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While the message of Christmas stays the same I’m always interested in seeing how different people communicate the message in a fresh and original way.

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Yes it’s my birthday this coming weekend and I thought what better way to celebrate it than to give something away.

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