Archives For social media strategy

social-media-tips

I recently created a post for my church’s Facebook page for Saint Patrick’s Day that went off the charts virally (in our own modest way). To be honest it wasn’t a post that I thought would travel that far, but it was clearly a message that has resonated with ten’s of thousands of people throughout the social media space. It’s certainly no Gangnam Style, but it is punching above its weight virally (The statistics are at the bottom of this post). Continue Reading…

haley.veturis

It was my absolute pleasure to spend some time interviewing Haley Veturis. Haley is the Social Media Manager at Saddleback church. I really love what Haley and the Saddleback team do in the social media space. You should check them out. Continue Reading…

Facebook-header

My communications team has just started a new social media campaign. We’ve created our very own Facebook Christmas Advent Calendar on Crossway’s Facebook page. It’s a great way for our church congregation to share the message of Christmas with their friends on their own Facebook timeline. Continue Reading…

facebook-social-media-strategy

Facebook has gotten a lot of negative press around a recent change that they have made that will impact brands, non-profits and churches fan pages. Facebook has changed their EdgeRank algorithm so that posts are only seen by around 15% of your Facebook fan page followers. That’s right, only 15% down from a much higher percentage of the people will see your posts – unless you pay for the privilege. But it’s not all bad news. In fact I think there is a massive opportunity for churches and non-profits who are entrepreneurial in their social media strategy. Continue Reading…

social-reach

August’s Facebook social reach

I’ve been very impressed with the increased functionally that Facebook has offered on Facebook pages with sponsored posts and advertising. Over the last month I’ve been trialing and testing this new functionality. Here is what I’ve discovered. Continue Reading…

how-churches-use-social-media

Came across this great infographic today on how churches use social media on Mashable. Surprising stat at the bottom in the church communications section about the most effective communications channel. Continue Reading…

The social media world and particularly Facebook seems to be changing faster than Usain Bolt can run a 100 metre race. One minute Instagram is a cool independent mobile App, the next moment Facebook swallows it up. The next moment Facebook goes public and raises a pile of cash for Mark Zuckerberg and Co. Then, Facebook release (today) Facebook Camera.

All it seems to have happened in the space of a few weeks. The change is relentless and seems to be increasing at an every rapid rate. Yet with all of the news and updates that go on, one principle remains unchanged – Social media is still social. Engagement with your audience is the No. 1 reason why you should be on social media in the first place. Continue Reading…