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One of the reasons I’ve written this post is the amount of misinformation out there regarding how to be successful on social media. I have seen too often churches, para-churches, non-profits and business fall into this trap. I hope this post helps you and demythologises (wow big word!) some of the most common social media myths around! Continue Reading…


Came across this great infographic today on how churches use social media on Mashable. Surprising stat at the bottom in the church communications section about the most effective communications channel. Continue Reading…

While the message of Christmas stays the same I’m always interested in seeing how different people communicate the message in a fresh and original way.

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The Power Of Research

Steven Fogg —  June 9, 2010 — 1 Comment

In order to put your best leadership, strategic and creative foot forward, ensure it is the right foot first. That first step should be….

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Learn how to leverage focus for maximum exposure and impact.

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I’ve been looking at the church branding area recently. I’ve discovered some disturbing church branding myths which I thought I would share with you.

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Does God Need A Rebrand? Argue, bicker, squabble or just give me a piece of your mind. Get commenting.

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3 Slick Rebranding Tips For Churches From BP

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Say no to:

Promoting everything

The more people see, the less they hear.

Say yes to putting communication priorities in place. They will see and hear more.

Your leaders and peers

Not every idea your leader/peer has is a good idea.

Say yes to leading up. Have the courage to say no. Give a respectful, informed response which will enable your leader/peer to understand why another approach will work better.


Your church has unique DNA. Don’t clone someone else’s.

Say yes to discovering who you are. Hire people who can help.


If you don’t see budding talent or demonstrated experience, don’t place that person into the volunteer position. Mediocrity sucks.

Say yes to budding talent. Cultivate, pour energy and time into helping budding talent grow. Blossoming talent is beautiful and fragrant. Good design matters.


Perfection in your communications/creativity isn’t the goal.

Say yes to delivering effective communication/creativity. Have the ability to measure your effectiveness. Tell others.

Playing it safe

Sometimes the obvious angle isn’t the answer.

Say yes to taking risks. Be prepared to fail. Be prepared also for spectacular success.


What do you want to, or need to say no to?


Do you agree or disagree?


Have you ever said yes to something and regretted it ever since?


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Follow me on Twitter, come and say G'day on Facebook, get regular updates via my RSS feed or stalk me in person in Melbourne (you'll have to do the leg work on that one).

I wish I knew these 9 tips before I started using social media for my church. The wild, wild west of social media can be overwhelming because there are just so many choices out there. I hope this post sets you up for social media success.

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