Our local cafe creates I think the best coffee in Melbourne. (Melbourne is quality coffee obsessed. Starbucks came and went. Not good enough) They have a very small food menu but do that well too. They are focused in creating a great coffee experience with a select good quality menu with it.
Bottom line: be clear & focused on who you are and what you want to do. You’ll create better communication results that way.

 good coffee & focus = success