Remember the Nike ad campaign which was centred around Michael Jordan? It was called "be like Mike" there was a catchy jingle and various cutaways of Mike owning the basketball court.
When it comes to website design many churches often "wanna be like Mike" and immitate the largest/fastest growing church or highest profile pastor in their denomination. They immitate design, site architecture or latest sermon series. Immitating isn't a bad thing in itself in our low/no budget/GFC environment if you are a church who's culture, identity is similar or identical.
But often the church that immitates is nothing like the 'Mike' church. Take time to discover who you are.
Don't be like Mike. Be you.