"To reach those who no one is reaching we have to do things that no one else is doing."
I've tweaked it to make it more relevant to my role at Crossway and it's done my head in.
'To communicate to those who no one is reaching we have to communicate in ways that no one is communicating.'
I don't have many answers. Infact it is promoting more questions than anything.
What do you think? Is there anything new under the sun?