"To reach those who no one is reaching we have to do things that no one else is doing."

Frankly this thought blew me away. It was originally from a talk that Craig Groeshel gave at Catalyst Conference in the U.S.

I've tweaked it to make it more relevant to my role at Crossway and it's done my head in.

'To communicate to those who no one is reaching we have to communicate in ways that no one is communicating.'

I don't have many answers. Infact it is promoting more questions than anything. 

Some would say more Facebook, Twitter and other social media tools. Others would say we have to get back to the basics and just make it all about Jesus and relationships.

What do you think? Is there anything new under the sun?