At the 2009 Hillsong Conference, Pastor Joel Osteen from Lakewood Church held up his bible and asked the audience to lift up their Bibles and repeat after him.

"This is maaa bible…” Many of you may well know the rest.


Instead of heavy leather cased bibles being lifted up, the darkened stadium of 20,000+ was lit up by thousands of small screens. The audience had lifted up their Bible of choice – their mobile phone.

This was strong indication that everything had changed. The mobile revolution was well and truely underway.


In the last decade TV was predicted to be the place of convergence. Apple released Apple TV, Microsoft did the same. But it has never really taken off.  They all got it wrong. TV isn’t going to the first place of convergence.


It’s your mobile phone.


(Google got it. Why do you think they aren't building computers, but are building a phone?)

The mobile phone is becoming the No.1 communication channel to access social media, for personal phone usage and to access the internet. (It’s inevitable that the next stop on this revolution will be free to air TV.)


Why is it important?


Because when a person is making a decision to buy a product, or go to your church where do you think they are going to check you out? On their phone.


If your primary audience can't google you on their phone. You've probably lost them already.

The burning question is for your church or organisation – are you there yet?

You better get there quick. Your primary target audience is already there. They are already:

1. Paying their bills

2. Banking

3. Shopping

4. Talking

5. Creating/editing sending videos

6. Playing games

7. Accessing Facebook

8. Watching videos on Youtube

9. Twittering

10. Buying, recording & listening to music

11. Checking out real estate

12. Reading the paper

Again – is your church or organisation there yet? Are you going to get left behind?

Some churches that I know of have got it. They realise that the next generation is a mobile generation. They get it and are there.


The burning question for the rest of us is – when will we be there?