These seven essential ingredients are vital for creating a successful church brand:
Church Staff & Senior Leadership Support
1) Senior Pastor/Minister's leadership being the brand champion.
2) Congregational culture that lives out the brand promise.
3) Buy in from majority of church staff.
4) Simplicity in the alignment of brand messages across vision and mission of church.
Visual strategy
5) Strong consistent brand identity system.
6) Effective use of graphic design, video and web design.
7) Ability to capture the brand in a clear and simple sentence.
I love reading Brand marketing insider blog, I've used a recent blog of theirs as the foundation for this post and re-mashed it up for church leaders and communicators.
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