Church Marketing Myth No. 7: Good design doesn't matter
Steve Kryger's myth: Design doesn't matter as long as the message is good. It's not just about the message, it's how you implement it that counts.
Brandon Cox's myth: It's Okay for churches to create design that is sub-par quality. Fact: We buy into this myth because we're non profit. But ministries and non profits that win are committed to excellence and have counted the cost of doing things well.
Steven Fogg's myth: Good design doesn't matter. Fact: Good design can help change the world. It really matters. Church staff sometimes haven't had exposure to the power and potential that good design can offer. If creatives can lead up, be courageous and push through any lack of knowledge with their coworkers or leaders, the results can be startling. If they don't, the results could be disastrous.
Michael Buckingham's myth: Designers/Copywriters/Videographers should do it for free. God gave them the talents and it's for kingdom work. Fact: Sounds like a great idea, and I've done pro bono work. The problem is often this is just a veiled attempt at being cheap. This also typically turns into an undervaluation of the gifts. The church should be the most generous, not the least.
Steve's note: If you pay peanuts or worse still get someone to do your design for free you can only every expect monkeys. Check out Michael's blog post at Church Marketing Sucks for more on this.
Related posts
Church Marketing Myth No. 1
Church Marketing Myth No. 2
Church Marketing Myth No. 3
Church Marketing Myth No. 4
Church Marketing Myth No. 5
Church Marketing Myth No. 6
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