If you are involved in the creative or communications world you've probably been involved in brainstorming sessions to generate ideas/fresh angles on ideas.
Here is a fresh take on getting the best out of brainstorming. It's a great article from PSYBlog called 'Brainstorming Reloaded'. My main takeaways were:
- Don't expect great results from ideas generated in the room. (I've experienced this)
- The best results are when people come to the brainstorm with ideas.
- People who have participated in the creative stage are likely to be more motivated to carry out the group's decision.
- The brainstorming groups natural talent is the evaluation of ideas rather than the generation.
Killer soundbite summary: Brainstorming groups aren't where ideas are born, but where they come to sink or swim.
What has worked/hasn't worked for you when you have brainstormed? Do you agree or disagree with this fresh angle about brainstorming?
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