My friend Kem Meyer owns the idea of de-cluttering on her Church Communications blog, Less Clutter. Less Noise. As she says "you can't say everything at once."
Like Kem, Seth Godin has written a brilliant post on the cost of clutter. Killer quote for me is:
"Once you overload the user, you train them not to pay attention. More clutter isn't free. In fact, more clutter is a permanent shift, a desensitisation to all the information, not just the last bit."
Often we in churches are so guilty of this. We desensitise our audience by bombarding them with too much important information for various ministries, instead of giving our audience the right information.
As Seth says, more is not always better. In fact, more is almost never better.
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