I love looking how others use creative ideas to communicate their point.
This first video tugs at every parents heart strings and provides a good laugh too at the vital point of demonstrating the key selling point of the car.
The second is a great collision of ideas – classical meets pop in an European kind of way. This idea would work in a church environment if you were doing a relationship series.
What videos have you seen around lately that you like?
The first one is a great commercial for all the reasons you said. I liked the second one enough to tweet it & post to Facebook last week when I first saw it.
I saw this video recently and think it’s hysterical. It was created by a church in LA… Parenting Advice from Darth Vader: http://bit.ly/gJ9xWg
Steve,
Thanks for the videos. After watching the Super Bowl last night, we saw a number of great commercials we can learn from and apply to church communications.
In all cases, we need to understand our audience, get very clear on the benefit and then look for a “heart or mind opening way” to express it.
This past Super Bowl (as all the previous ones) had winners and losers in trying to do this. Whether it is using humor (Bridgestone “Carma”), competitive positioning (Motorola “Empower the People”), making an emotional connection (VW “the Force”) or telling a story (Chrysler “Imported From Detroit”), there are many lessons we can learn.
I spent some time reviewing the top ads and providing a church perspective. Here are my thoughts:
http://www.flockology.com/2011/02/show-me-the-benefit-the-obligatory-super-bowl-2011-commercial-roundup-and-what-churches-can-learn-fr.html
Let me know what you think!
Thanks,
Eric
I’m a passionate and experienced digital marketing and communications professional who loves equipping leaders and struggling and overstretched causes to reach more people and create more impact online.
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