That’s a pretty impressive campaign! Props to Bobby Martin for having the creativity, vision and leadership to pull it off. I agree completely that design can be an agent of change. Symbols and visual reminders can be very powerful.
The one thing that surprised me though, is that for as much emphasis as the he gave to the cross symbol, it didn’t seem to make it onto the billboards.
Thanks for posting the video, Steve.
I’m a passionate and experienced digital marketing and communications professional who loves equipping leaders and struggling and overstretched causes to reach more people and create more impact online.