Word of mouth marketing is the single most powerful form of marketing on the planet today. I’ve written about it before so it should be no surprise that I’m repeating myself 🙂 I am a raving fan.
For business word of mouth marketing can be defined as “any business action that leads to a customer recommendation.”
For churches I would define it as “any action that leads to a recommendation about your church or Jesus.”
For non-profits I would define it as “any action that leads to a donor recommendation.”
This video below clearly and simply defines word of mouth marketing. It also explains five principles effective word of mouth marketing follows (There also this handy info-graphic which is useful too and what I learnt about word of mouth marketing from an intern).
What actions in your business, non-profit or church would lead to a word of mouth recommendation?