The social media world and particularly Facebook seems to be changing faster than Usain Bolt can run a 100 metre race. One minute Instagram is a cool independent mobile App, the next moment Facebook swallows it up. The next moment Facebook goes public and raises a pile of cash for Mark Zuckerberg and Co. Then, Facebook release (today) Facebook Camera.

All it seems to have happened in the space of a few weeks. The change is relentless and seems to be increasing at an every rapid rate. Yet with all of the news and updates that go on, one principle remains unchanged – Social media is still social. Engagement with your audience is the No. 1 reason why you should be on social media in the first place.

I don’t know about you, but sometimes I get lost and distracted in the noise of the news, rather than being able to focus on the main thing. So I thought it would be a good opportunity to reiterate to you, and probably more-so to myself to keep the main thing, the main thing.

The main thing of course is to engage with your Facebook community. If you do nothing else, engage, interact, chat with them, “like” what they write on your wall.

For those of you who already are doing check out a previous post where I received over 100% more engagement on my Facebook updates. I just tweaked that strategy again and it’s now up over 300%. I’ll share my thoughts on that in a later post.

If you are just starting out on the social media adventure with your organisation you really should think about developing a social media strategy. I wrote some in-depth notes on how to develop your own social media strategy at a recent conference I attended sitting at the feet learning from a social media diva. You can download the PDF here and go for it. If you need help with developing a social media strategy contact me, I’d love to help.

Do you get caught up in the noise of social media? Do you have any other tips on maximizing Facebook engagement? Drop a comment below.