My communications team has just started a new social media campaign. We’ve created our very own Facebook Christmas Advent Calendar on Crossway’s Facebook page. It’s a great way for our church congregation to share the message of Christmas with their friends on their own Facebook timeline.

The thing I love about social media is that people can choose to buy in. It’s their passion on display to their friends. They are engaging and sharing what they care about and love. I recently wrote some a social media guide for churches and this Christmas Advent Calendar is a very low-tech and cost-effective way of engaging people to share around their own digital campfire.

If you aren’t yet convinced about the potential of social media for churches, get convinced! Here are my top 3 reasons why you should be on social media.

Here is another great example of how to use social media around Christmas. It’s called the Natwivity. Hats off to the team that created that. I still love the video Social Media Christmas which now has over 1.5 million views. Really demonstrates the power of social engagement done well.

What social media initiatives have you seen at Christmas? Comment below!