Instagram is a great social media platform for your church. It is a simple, yet effective visual way to get your message out. If you haven’t signed up yet, I’d encourage you to do so.
The platform itself has undergone many changes over the last year with business accounts being introduced, Instagram Stories launching (read my post about how to get the most out of it here) and video becoming more available with the length of the post time increased.
From time to time I love to share with you how churches are telling their unique story. Here are some great ideas that I think most churches can use, including yours! I hope you come away with new ways to tell your own unique story.
1. Celebrate volunteers
2. Leverage popular #hashtags
3. Quote Scripture
4. Show Your Worship
5. Have fun & and invite people into community
Grab whatever’s in your pantry & head over…join a group today at crosspoint.tv/groups. #everythingcounts #cpgroups #grouprules
A photo posted by Cross Point Church (@crosspoint_tv) on
6. Show community in action
When our team arrived in Louisiana, they split into 3 teams to go into homes, salvage what’s possible, pile ruins & remove destroyed appliances. Over the last 24 hours they met Eva & Sidney who built their home in 1953! We hate that something so horrible is what’s bringing people together, but we’re so thankful for the friends made along the way. Let’s continue to pray for all affected by the flooding & for the team serving over the next few days. #dogoodla #goandlove #localgood
7. Promote your church online
8. Resharing volunteers posts shows that you care!
#Repost @adamwdye with @repostapp ・・・ Directing video for the @brentwoodbaptist Deaf Church Camp Summer Sign parents night. It was a blast watching these kids portray the beauty of God’s creation… all without spoken words.
A photo posted by Brentwood Baptist (@brentwoodbaptist) on
9. Retell the story of sacred moments
10. Celebrate cultural landmarks
11. Preview to potential visitors what your services are like
‘I feel privileged to be a part of what God has in store in Hackney. We want to see a generation come to know Jesus Christ.’ Today we prayed for Jonny and Amy Hughes going to Nottingham and @AlGordontv and Liv going to Hackney. Isn’t it amazing to see and be a part of what God is doing in our time? To hear more and join in prayer this Thursday for the Hughes and their team going to Nottingham, please email firstname.lastname@example.org. #London #Nottingham #Hackney #churchgrowth #pleasepray
A photo posted by HTB Church (@htbchurch) on
12. Highlight upcoming speakers
T H I S S U N D A Y – @priscillashirer will be joining us for what is sure to be an incredibly empowering message. Start inviting people NOW! PS – Midtown services are redirected to the Grand Ballroom. See below for all times and locations. ____ MIDTOWN: Grand Ballroom 311 W 34th St, New York, NY 10AM, 12:30PM, 5PM, 7:30PM ____ DOWNTOWN: Irving Plaza 17 Irving Pl, New York, NY 11AM, 5PM, 7:30PM ____ MONTCLAIR: The Wellmont Theater 5 Seymour St, Montclair, NJ 10AM
13. Celebrate community
14. Multi campus? Share all the stories
While many new features have come on stream like video and Instagram Stories (Read more here). The key to being on Instagram is still to have great photos (or video) and tell a great story, rather than just push a message.
If you have more ideas, I’d love to hear from you. Also feel free to drop your churches URL in the comments so I can check you out.