Facebook has just announced some huge changes to interest based targeting that may have a seismic impact for advertisers everywhere, and churches.
They’ve decided to remove certain types of Ad targeting.
Some of these audiences have been so instrumental to greatly expand the ability to reach people with the gospel online over the years. I’ve used many of them with great impact.
Rather than declare which audiences I’ve used in the past, I’ll let you make up your own mind and read it on Facebook’s announcement here – Removing Certain Ad Targeting Options and Expanding Our Ad Controls.