18 Rookie Mistakes To Avoid From 6 Non-Profit Social Media Experts

Steve Fogg —  April 18, 2013 — 12 Comments


One of my personal passions is telling others about the potential of social media for the church, if you haven’t got that yet ;-). Many of the friends I make online are social media experts in their own non-profit fields and it is always great to get their input into my life and what I do. I asked this question on a Facebook group I belong to What ‘rookie mistakes should churches and non-profits avoid on social media? Here are some of the answers:

1. Posting content before it’s approved. Jim Gray

2. Not following back people on Twitter. Haley Veturis Social Media Manager at Saddleback Church (Check out my video interview with Haley – she is the real deal!)

3. A Facebook ad campaign with no content strategy. Jim Gray

4. Using tragedy to explain why personal engagement on social is important. Carrie Kintz

5. Not searching a hash tag before using it for a weekend series/conference. Haley Veturis

6. Using hash tags on Facebook. Haley Veturis

7. Don’t be spontaneous. There are some things that you just can’t plan for but work really well. Steve Fogg

8. Directing people to “Click here” while attaching the wrong URL. Haley Veturis

9. Lack of conversation when you ask people of question on social. If you ask a question – be prepared to engage. Carrie Kintz

10. Focusing on only going after influencers, rather than also developing brand advocates. Jim Gray

11. Post really infrequently and don’t engage or manage your community. Steve Fogg

12. Auto-posting the exact same content in all your channels at the same time. It ignores the unique purpose of using social media to reach your audience. While you can get away with tweeting heaps..it can come across spammy on FB. Users of one platform don’t want to be treated like users of another. Jose Manuel Huergo - Web content and Social Media Co-ordinator at Hillsong Church.

13. Everything tweeted about you with no comment. Jim Gray

14. Don’t broadcast. Adam Jeske – Director of New Media at Intervarsity USA

15. Tweeting something out of the wrong account (account belongs to a client, etc.) Jim Gray

16. Don’t tailor the content for the different platforms. Jose Manuel Huergo 

17. Create a whole bunch of new profiles and update them for a month, then let them all die. Then, when someone tries to connect with you, you aren’t there! Jim Gray (Check out this real life example, the company later contacted me in the comments section of the post)

18. Don’t plan your content out ahead of time to align with your church’s/non-profit’s focus. Steve Fogg

Got questions? Agree/Disagree? Do you have any tips on what mistakes to avoid in social media? Comment below now!


If you liked this post, please say thanks by sharing it:

Related posts:

  1. Interview with Haley Veturis From Saddleback Church
  2. 22 Common Mistakes Most Churches & Non-Profits Make On Social Media
  3. 17 Social Media Myths That You Must Do Everything To Avoid
  4. Avoid This Shocking Gap In Your Social Media Strategy

12 responses to 18 Rookie Mistakes To Avoid From 6 Non-Profit Social Media Experts

  1. Steve: Thanks for the mentions and for the opportunity to help out.

  2. Helpful tips! Thanks.

    Another one that I’ve done is posting photos of incorrect dimensions (gets cropped on the timeline).

  3. Great tips, though I hardly think they are Rookie territory. I would offer tip# 19: Making Rookie Mistakes because you are trying to do things too fast, have a poor workflow for proofing or are just plain overworked.

  4. Thanks Foggy From a social media, not for profit rookie !

  5. I would add: Allow ministry teams to manage their own social media page when they don’t fully understand how to use social media. Oops!

  6. Don’t cast a vision when you ask staff to engage on social media.

    On the other hand this is a great way to get a bunch of likes or retweets for whatever content you had on your Facebook/twitter account for 10 minutes following your announcement. Great stuff.

Trackbacks and Pingbacks:

  1. Monday Wake Up | joshburns.net/blog - May 6, 2013

    […] Steve Fogg recently did a collaborative blog post talking about rookie mistakes to avoid in non-profit social media. One of my favorites comes from Adam Jeske who says, “Don’t broadcast.” Check out the entire post. […]

Leave a Reply


Text formatting is available via select HTML. <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>