Archives For Branding

Helping churches improve their communications has always been at the heart of why I write this blog. I’ve served as a Communications Director now for seven years. I’ve been blogging now for around four years and shared many insights or tips on what I’ve learnt. Recently I’ve leaned heavily into the sharing what I’ve learnt in the social media space. But today I want to write just for the auditorium experience. Continue Reading…

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How to increase your Facebook reach for free

I’m always experimenting with new tactics to increase our reach and deepen the engagement on our social media channels. With Facebook throttling-back the organic reach of all Facebook pages you have to either have deep pockets, or be smart about how to increase the reach to your existing followers.

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Thanks Kem

Steve Fogg —  September 22, 2014 — 6 Comments

I remember around eight years ago being asked if I would be interested in taking up a role as the Communications Director here at Crossway. At that time I had no actual experience as a comm’s lead, but had been in various job roles where I had learnt about public relations, communications to feel confident enough to consider the jump across from being a Creative Director to a Communications Director.  Continue Reading…

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Bite-Sized Communication tips

Welcome to episode two of my one minute bite-sized communications tips (It blew out to three minutes today – whoops). Today I talk about one of the common mistakes churches and non-profits make on social media.  Continue Reading…

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Bite-Sized Communication tips

I’m piloting a new idea this week. Each week I’m going to answer one question and post a short reply via video on a Wednesday (my time). It will be short and sweet. To the point. You could say bite-sized! There will be no fancy ‘in-video’ graphics or sales funnel asking you to buy something later. Just me answering your questions about marketing, strategy, communication, social media or web.

If you like this, let me know and I’ll continue to do it. If not, that’s cool. I do like the idea as it does save me time and I can talk quicker than I can type.

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Can church marketing ever work? Does it only ever suck? Can a church only ever really focus their marketing efforts on the right audience? What should the message be? These questions have been rattling around my brain recently as we have been developing our own external marketing on a new project. Here are some of the thoughts that may help you in your own marketing to your broader community. Continue Reading…

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Free_Social_media_tips2

One of the most common questions for those starting out on social media is how can they build an audience. It is very easy on a new Facebook page. For anyone that is on a shoestring budget, up to a point, it is even free.

I recently had to set up another Facebook page for a non-profit and here are some of the steps I took to grow the reach of the page in no time flat. Continue Reading…

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leading-creatives-tips

I’ve worked with and led creatives for the last twenty years. I’ve worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor. Continue Reading…

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Top church logo designs

I think I’ve seen just about every church logo there is. Good or bad design, inspirational and creative. You name it. I’ve seen it. I think the best logos are distinctive, memorable, scalable and simple enough to use in different environments.

A logo or brand-mark though is only the tip of the branding iceberg. What wraps around the logo is just as important.  Continue Reading…

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church-sign-crossway

Directional Signage (also known as “way finding”) can be the kind of project with the least possible return on the highest possible investment. (It’s okay, I’m not talking about funny church signs. That is the gift that just keeps on giving.)

Signage is expensive, takes time and once installed you will forget about it. However, signs are a very important link in the process to help people get to where they need to go with ease in a church. Continue Reading…

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