Archives For Branding

Free_Social_media_tips2

One of the most common questions for those starting out on social media is how can they build an audience. It is very easy on a new Facebook page. For anyone that is on a shoestring budget, up to a point, it is even free.

I recently had to set up another Facebook page for a non-profit and here are some of the steps I took to grow the reach of the page in no time flat. Continue Reading…

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leading-creatives-tips

I’ve worked with and led creatives for the last twenty years. I’ve worked with photographers, web and graphic designers, advertising creatives, videographers, writers, artistic directors, art directors and creative directors. Mostly before I started working in my church role as a Communications Director/Pastor. Continue Reading…

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Top church logo designs

I think I’ve seen just about every church logo there is. Good or bad design, inspirational and creative. You name it. I’ve seen it. I think the best logos are distinctive, memorable, scalable and simple enough to use in different environments.

A logo or brand-mark though is only the tip of the branding iceberg. What wraps around the logo is just as important.  Continue Reading…

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church-sign-crossway

Directional Signage (also known as “way finding”) can be the kind of project with the least possible return on the highest possible investment. (It’s okay, I’m not talking about funny church signs. That is the gift that just keeps on giving.)

Signage is expensive, takes time and once installed you will forget about it. However, signs are a very important link in the process to help people get to where they need to go with ease in a church. Continue Reading…

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My take-away: Embracing Your Limitations Can Actually Drive Creativity

 

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Check out my guest blog post for Church Marketing Sucks about implementing way finding for your church

Willow Creek Australia

I’m really excited to announce that I will be running a social media seminar in partnership with Willow Creek Australia in late June. I’ll be sharing my best social media tips for church leaders, churches, para-church organisations and non-profits.

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church social media england

One of my dreams has been to use my talents and gifts serve the church in the United Kingdom. If you didn’t know I was grew up in the UK. I’m so excited to share with you some upcoming social media seminars I’ll be speaking at in late May and June 2013. If you or your church are just starting out in using social media then these seminars will help make you more effective! Continue Reading…

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Church website ideas, design, responsive

The transition towards responsive design in the church web world is well and truly underway. In my recent post, ‘Why your church needs to update its website in 2013‘ I shared the reasons why you need to get moving on updating your website. I’m seeing new sites come online weekly. We are in fact in the middle of our own website redesign at Crossway Church using the responsive design philosophy. Church website design will always move with the times. This is just the latest chapter. Continue Reading…

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responsive-design

In the last half of 2012 I developed our digital communications strategy for 2013. One obvious area that needed attention was our church website. One problem was looming large on the horizon in 2013. Continue Reading…

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