I often wonder what other Communications Director’s work days look like. From chatting with a few of you they all seem different. Every Communications Director who serves in a church seems to have a different strength which helps shape their week. I thought I would share what my last week looked like. Continue Reading…
Working in church communications is an honour and a privilege. Helping ministries and churches reach their full potential and communicate their vision or launch a new idea never gets old. In the day-to-day of being in the trenches of working in church communications it can be easy to have your head down just taking on every project that comes your way without asking probing and insightful questions. Continue Reading…
Are you a weekend hack copywriter like myself? Photo credit
I know I’m not very good at writing. Especially when I look around and read what others in the marketing and communication world such as Copyblogger, Men With Pens write. They wield their pens like Arnold Palmer ripping up the back nine holes at the Masters on the final day.
I know that in the harsh cold light of day I’m really like that amateur weekend golfer in their loud pants trying my utmost to bring my A-game like a pro does.
Here are seven tips that will improve your writing swing from a frustrated weekend hacker to someone who has the potential to play with the pros. Continue Reading…
I haven’t written a specific ‘How To’ post for a while. But having just been through the process again myself I thought it would be good to share some brief ideas about how to create your own church email newsletter (Bulletin). If budget is an issue you can actually create your email newsletter for free. Some of you have marketing budgets too which is fantastic and this post is just as relevant for you as I operate on a budget too. Email can be a great marketing tactic if done well, more on that later on. Continue Reading…
It takes a lifetime to build a brand’s reputation and only one tweet to destroy it. Continue Reading…
I really enjoyed the 2012 London Olympics. It’s the first Olympics I’ve watched with the kids and that has made it extra special. Even though they don’t understand the games fully, they love the competition. My 9-year-old son especially.
Watching the whole spectacle unfold has made me reflect on what I don’t like about what the Olympics has become. Here are the marketing lessons that I learnt: Continue Reading…
Came across this great infographic today on how churches use social media on Mashable. Surprising stat at the bottom in the church communications section about the most effective communications channel. Continue Reading…
I confess that I’ve made this rookie church marketing 101 mistake many times. I’ve gotten a bit excited about a project and rushed a few steps forward too quickly. That mistake is simply this – implementing marketing tactics before nailing the marketing strategy. It’s a simple mistake, but it can be deadly and cost you a lot of money spent in the wrong places. What a waste.
Any church marketing or communications campaign needs to have a clearly defined objective or goal. (I wrote about why that is so critical to define your goal or objective in the social space recently.) Here is a step by step example of how to do it right: Continue Reading…
Have you ever had a bad brand experience?
Before I start this post I want to let you know this isn’t a rant/venting post. Really it isn’t. I just want to demonstrate to you an example of how your brand is so much more than just the pretty pictures on your brochures and website. Your brand experience transcends the visual and is realised in the physical and the present (wow, thats deep). Good branding goes much further than skin deep. Here’s what happened to me a few weeks ago.
I’m an ideas guy. I loving seeing ideas executed well, no matter where they come from. However, I also see so many good ideas not hit the bullseye for a variety of reasons. I came across a brilliant video of Issac’s marriage proposal today and it made me think about what it takes to turn that good idea into reality. Here are some thoughts about that.
