Archives For Communications

Top church logo designs

I think I’ve seen just about every church logo there is. Good or bad design, inspirational and creative. You name it. I’ve seen it. I think the best logos are distinctive, memorable, scalable and simple enough to use in different environments.

A logo or brand-mark though is only the tip of the branding iceberg. What wraps around the logo is just as important.  Continue Reading…

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social media tips

The Oscars is a global showbiz event. Love it or hate it, there are many social media tips churches and church leaders can take away from this live event because it has leveraged social media to amplify their reach well beyond the live TV audience.  Continue Reading…

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Social_media_church_non_profits

One great recurring theme about social media is change. Change is constant and swift. If your social media plan was written in 2013 can may already be out of date with all of the recent shifts that have been going on. I have seen a many changes over the last year on social media, but there is one dramatic seismic shift that I want you to be able to plan for in social media that is coming in 2014/2015.

Is it a new social network? No, at least not this week. Has Facebook been sold to Murdoch already? Nope. This seismic shift will have more impact on you than any other change you will need to make if you are a church or non-profit. Continue Reading…

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“The Best Marketing Doesn’t Feel Like Marketing” – Tom Fishburne

 

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Marketing Insight Of The Year?

Instagram-church-video-christmas

Finding a great video for your church Christmas service is rare. Finding a video for your church Christmas service that has an original angle/idea on it is even rarer.  This was created as a promo video, but it could be used as a pre-service video in a church. Is it the best? This video clip is definitely up there for me.  Continue Reading…

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social_media_tactics

Social media is part science and part art. So many factors determine the success or failure of any social media strategy. Promoting your Christmas church services can be challenging when there are so many Christmas messages already out there on social media. Cutting through the clutter and noise of Christmas can be tough. But I think I’ve found a way to help you that will cut through the noise which you can put into action straight away . Continue Reading…

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instagram_video_social_media

Instagram is fast becoming a great social media platform for churches. The benefits for users when compared to Facebook are obvious. It is clean, you don’t get bombarded with the noise of advertising. I personally love the new video element to it and the opportunities it is providing for churches. I post every day on it personally.

Continue Reading…

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church-sign-crossway

Directional Signage (also known as “way finding”) can be the kind of project with the least possible return on the highest possible investment. (It’s okay, I’m not talking about funny church signs. That is the gift that just keeps on giving.)

Signage is expensive, takes time and once installed you will forget about it. However, signs are a very important link in the process to help people get to where they need to go with ease in a church. Continue Reading…

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Crowdsourced_designs

I don’t usually post opinion blogs like this, but in this case I’m making an exception. Blogger, Michael Hyatt recently penned a blog post titled ‘4 Reasons You Should Consider Crowdsourced Design for Your Next Big Project’. Here is why I respectfully disagree with Michael.  Continue Reading…

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church-communications-budget

As a Communications Director, being organised is extremely important. No one likes that awkward conversation that happens because something has been forgotten. More importantly no one likes a visit from their Senior Pastor about their project which got overlooked.  Continue Reading…

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