This decision grid is a tool that helps me get clear and focussed in my job.

Why are you communicating? Do you want a response to an idea, emotion, product or service?

What is it that you want to communicate? What is the single point you wish to make.
Tip: Develop more than one giant point and people simply won't remember what your any of your points were.

Who is your primary audience? Who is your target?
Tip: Aim at everyone and you'll hit nothing.

How will you communicate? What are the communication channels your idea, emotion, product or service needs to be broadcast through.

How about you? what tools do you use? Share the knowledge love around.