My church has had a Facebook page now for at least four years (probably many more). In the last year the Facebook community has grown from thirteen thousand to sixty-two thousand.
As the community has grown the engagement has also increased. The audience is also more global. A question that has been uppermost on my mind has been how to create meaningful engagement across such diverse languages and cultures.
One post that has been especially powerful and effective in terms of engagement has been asking if anyone has a prayer need. It’s been powerful because it has met a genuine need and has created a real sense of connection. What has also greatly increased is the number of ongoing prayer requests via direct messages.
It has also been powerful because of the high number of commenting and engagement means that it also spread beyond the existing audience to people who have never connected with my church before.
With Facebook now hiding posts after a certain amount of time and level of engagement I highly recommend you boost the post for 24 hours so that you give your audience time to see it. It doesn’t cost much and you meet a genuine need. Below is a peek behind the curtain to see the reach and engagement.
My big takeaway from this kind of post is that when you authentically minister to people, you will reach more people.
If you are looking for some more inspiration and direction check out these 21 social media tips.
Have you seen any posts that are both highly engaging and meet an actual need? Do you have questions about Facebook strategy or posts? I’d love to hear from you.