Anyone who has a website should have done this update before July 1, 2023. And yes if you have a website and you want to track and measure your online audience into the future you better get cracking. Because we are past July 1, 2023!

10 Compelling Reasons Everyone Should Upgrade to Google Analytics 4 (GA4) for Enhanced Digital Insights

In today’s digital age, churches and non-profit organisations face unique challenges in tracking, reaching and engaging their audiences. Thus far you will have used an analytics tool called Universal Analytics to measure your website traffic. Google is forcing everyone to switch over to Google Analytics 4 (GA4). So to continue to track your website visitors and effectively carry out your mission, it is crucial for you to activate this new powerful this web analytics tool.

While Universal Analytics has been a popular choice for years to track who visits your website, the emergence of Google Analytics 4 (GA4) offers compelling reasons for churches and non-profits to upgrade. In this blog post, we will explore ten key advantages that GA4 provides, enabling churches and non-profit organisations to gain deeper digital insights, enhance their online presence, and optimise their impact. Let’s delve into the world of advanced analytics together!

#1 Embrace the Future of Digital Insights

Upgrading to GA4 positions churches and non-profit organizations at the forefront of digital analytics advancements. With Google heavily investing in GA4 as the primary analytics solution, upgrading ensures that your organisation is ready for the future. By staying ahead, you can leverage new features and adapt to the evolving digital landscape more effectively.

#2 Understand User Behaviour with Precision

GA4 takes a user-centric approach, allowing churches and non-profit organisations to gain a comprehensive understanding of how audiences interact with their websites or apps. The event-based model in GA4 provides more accurate insights into user behaviour, helping organisations tailor their digital strategies to meet the needs and preferences of their communities.

#3 Track Engagement Across Platforms and Channels

In the ever-expanding digital landscape, it’s essential to track audience engagement across various platforms and channels. GA4 simplifies this process by offering enhanced cross-platform tracking capabilities. Churches and non-profit organisations can gather data from websites, mobile apps, and even offline interactions. This holistic view enables organisations to better understand the complete user journey and optimise their outreach efforts accordingly.

#4 Leverage Machine Learning for Data-Driven Decisions:

GA4 harnesses the power of machine learning to provide valuable insights and predictive analytics. By automatically analysing large volumes of data, GA4 uncovers patterns and trends, helping churches and non-profit organisations make informed decisions to maximise their impact. With GA4, organisations can focus on implementing data-backed recommendations for more effective outreach campaigns.

#5 Prioritise Data Privacy and Security:

In a world increasingly concerned about data privacy, GA4 introduces advanced data controls and privacy features. Churches and non-profit organisations can easily manage data deletion, set granular permissions, and ensure compliance with regulations such as GDPR and CCPA. These features build trust with audiences and demonstrate a commitment to ethical data practices.

#6 Streamlined Reporting and Analysis:

GA4 offers a streamlined reporting interface, simplifying data analysis for churches and non-profit organisations. The intuitive user interface and customisable dashboards make it easier to access and interpret data. GA4’s data visualisation capabilities and flexible reporting options provide a more efficient and user-friendly experience, empowering organisations to make data-driven decisions.

#7 Gain Deeper Insights with Event-Based Tracking and Funnel Analysis

With GA4’s event-based tracking model, churches and non-profit organisations can track and analyse specific user interactions on their websites or apps. This granular level of tracking allows organisations to understand how audiences engage with different elements, such as content downloads, event registrations, or donations. Additionally, GA4’s funnel analysis provides insights into the user journey, helping identify areas for optimisation and improved conversion rates.

#8 Optimize the User Lifecycle:

Understanding and optimising the user lifecycle is critical for churches and non-profit organisations. GA4 introduces lifecycle reporting, allowing organisations to analyse and enhance each stage of the user journey. From awareness to engagement, conversion, and retention, GA4 provides valuable metrics and insights to help organisations tailor their strategies for maximum impact.

#9 Seamlessly Integrate with Other Google Tools:

GA4 seamlessly integrates with other Google tools, offering churches and non-profit organisations a unified digital ecosystem. Integration with Google Ads provides accurate data for campaign analysis and remarketing opportunities. Additionally, GA4 integrates with BigQuery, enabling advanced data analysis to gain deeper insights into marketing efforts.

#10 Connect with a Supportive Community

As GA4 gains popularity, a thriving community of church and non-profit professionals is emerging around the platform. Upgrading to GA4 ensures organisations become part of this community, providing access to valuable resources, forums, and support. Engaging with fellow professionals allows for knowledge exchange, staying updated with best practices, and leveraging collective wisdom to enhance digital outreach.


For churches and non-profit organisations, staying ahead in the digital space is crucial to effectively carry out their missions. You don’t have a choice here but to upgrade as they are shutting UA down now. Upgrading from Universal Analytics to Google Analytics 4 does offer a range of benefits. The main benefits are enhanced digital insights, user-centric tracking, machine learning capabilities, and streamlined reporting. With GA4, churches and non-profit organisations can optimise their online presence, better engage their communities, and make data-driven decisions to maximise their impact. Don’t miss out on the opportunities GA4 provides—upgrade today and unlock a world of possibilities for digital success in the church and non-profit sectors.

Need Help?

I help Churches and Non-Profits and can switch your website over to Google Analytics 4 (GA4) very quickly without you losing your data and so be able to track your website visitors beyond this month. Email me at to find out more.