How To Create Your Own App

iPhone, iPad, Android App

Just this week we went live on our new App. It’s available on iPhone, iPad and Android and rolling out onto Windows phones for all five of you (yes you know who you are ;-) !)

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The Ugly Truth About Marketing

What Great Marketing Can't Do

A few weeks ago I tweeted . “No amount of great marketing can fix a broken product” and it got retweeted like crazy. As it seemed to strike a chord within some of you all I thought I’d expand on the thought.

There are many things that marketing can help your business or organisation achieve. Great marketing is the one of the raw ingredients in the fuel that makes the great businesses and organisations get to where they want to go.

But there is nothing great marketing can do if your: Continue Reading…

Get Schmart Conference – Dan Gregory

Dan Gregory is the fat guy off the Gruen Transfer (his words). International man of mystery and advertising guy about town. Here are the notes from his talk.

Get Schmart Conference: Scott Stratten

Engagement 2.0 Unmarketing

Scott is a part time mountie, stand up comic, owner of a man card and is Canadian. He says that he also walks polar bears before lunch. Oh and he’s written a book endorsed, well, by himself. Continue Reading…

Get Schmart Conference: Rob Belgiovane

Create. Change. Grow. The Agency Perspective. Continue Reading…

Get Schmart Conference: Billy Tucker

57 Signals To Personalisation

Read customer signals to develop and adapt customer strategies that generate conversion and build loyalty.

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Get Schmart Conference: Passionate Marketing

Session 2: Passionate Marketing

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Get Schmart Conference: Jeffrey Hayzlett

Session 1 notes: Marketing and change

  •  Admits to being one of the 10 people from South Datoka ;-) and being on celebrity apprentice.
  • Lesson from Kodak’s demise: They discovered the digital camera, but rejected the idea. Don’t be afraid to change.
  • To the naysayers, opportunities and obstructionists who stand in the way of driving change and process.
  • Somewhere in the west or in a company near you change is coming.
  • It is uncomfortable to drive change in any organisation – you have to run the gauntlet
  • Adapt, change or die
  • Change for change sake is bad “There is nothing wroing with change if it is in the right direction” Winston Churchill Continue Reading…

How Occupy Lost It’s Moral Authority

Has Occupy lost it's moral authority?

I’m not the kind of blogger that rants. Really I’m not.

But nothing gets me more annoyed than people not being paid for what they are worth, or not at all.

What does this have to do with the Occupy movement I hear you ask? I’m glad you did.

Occupy by their very nature are against corporate greed. They are all about everyone getting a fair deal, about not being exploited.

But like any movement that has morphed into an organised body it has dramatically highlighted the syndrome that any organised body can fall foul of:

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What do you dream about?

Imagine a church bulletin that could provide a magazine style layout. For free.

Imagine a church bulletin that could give you audio and video of previous sermons. For free.

Imagine a church bulletin that provide you with your church video news embedded into it. Yes you guessed it. For free.

Imagine if you could publish it. With global reach. For free. Continue Reading…

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