Dan Gregory is the fat guy off the Gruen Transfer (his words). International man of mystery and advertising guy about town. Here are the notes from his talk.
Get Schmart Conference: Scott Stratten
Engagement 2.0 Unmarketing
Scott is a part time mountie, stand up comic, owner of a man card and is Canadian. He says that he also walks polar bears before lunch. Oh and he’s written a book endorsed, well, by himself. Continue Reading…
Get Schmart Conference: Rob Belgiovane
Create. Change. Grow. The Agency Perspective. Continue Reading…
Get Schmart Conference: Billy Tucker
Get Schmart Conference: Jeffrey Hayzlett
Session 1 notes: Marketing and change
- Admits to being one of the 10 people from South Datoka
and being on celebrity apprentice. - Lesson from Kodak’s demise: They discovered the digital camera, but rejected the idea. Don’t be afraid to change.
- To the naysayers, opportunities and obstructionists who stand in the way of driving change and process.
- Somewhere in the west or in a company near you change is coming.
- It is uncomfortable to drive change in any organisation – you have to run the gauntlet
- Adapt, change or die
- Change for change sake is bad “There is nothing wroing with change if it is in the right direction” Winston Churchill Continue Reading…
How Occupy Lost It’s Moral Authority
Has Occupy lost it's moral authority?
I’m not the kind of blogger that rants. Really I’m not.
But nothing gets me more annoyed than people not being paid for what they are worth, or not at all.
What does this have to do with the Occupy movement I hear you ask? I’m glad you did.
Occupy by their very nature are against corporate greed. They are all about everyone getting a fair deal, about not being exploited.
But like any movement that has morphed into an organised body it has dramatically highlighted the syndrome that any organised body can fall foul of:
What do you dream about?
Imagine a church bulletin that could provide a magazine style layout. For free.
Imagine a church bulletin that could give you audio and video of previous sermons. For free.
Imagine a church bulletin that provide you with your church video news embedded into it. Yes you guessed it. For free.
Imagine if you could publish it. With global reach. For free. Continue Reading…
Back from my holiday break
We're all going on a summer holiday
Hello everyone! I’m back from my holiday blogging break where I promised myself to spend the whole month of January without blogging to focus on my family and work. In Australia the Christmas break is also the extended summer vacation break where everyone heads to the beach.
I think its paid dividends. I hope. Here are a few things that I’ve been up to during that time:
• Over the Christmas period I had the honour of preaching at Crossway Church. (Now you may know me as a marketing/communications guy, but I do really enjoying preaching. You can watch the sermon here, click on week two.)
• I went Instagram crazy on holiday. Here is a picture of the stream running next to our camp site. We camped in the only cold week in summer where it hailed.
• My communications team put the finishing touches to an interactive foyer project we launch THIS weekend on iPads. The project will help our community get connected into community and volunteer simply and easily.
• We also delivered the pilot site of FollowMe – A discipleship project. Big thanks to the team at Details Communications.
• I’ve just starting writing a few guest blog posts for Church Marketing Sucks.
• My blog branding background has also gone on holiday and not returned. It should be a rather tasty black graphic but it’s reverted to grey. Sigh.
• I’ve been thinking about what’s next. Hmm.
How about you. What have you been up to?
How I Got 100% More Engagement On My Facebook Updates
I attended a brilliant online free seminar last week hosted by Darren Rowse, Facebook expert Amy Porterfield and Lewis Howes about improving your Facebook marketing. Normally these types of ‘free’ seminars make hyperbolic claims in their marketing and I run a million miles in the opposite direction, rolling my eyes and tut-tutting all the way back into the depths of my office. But this one didn’t. It seemed quite sensible in the claims in their marketing.
To be honest. I trust Darren. After being attending a few of his events and having bought a few of his books I now know that you can be assured that his projects will deliver what they claim to offer. Unlike many Probloggers, Darren is thankfully free of over-promising and comes across as a really honest guy that knows quite a bit about the online space.
Man-crush over and done with. Back to the topic at hand. Continue Reading…