Email_marketing_church

I’ve heard it said a many times ‘email marketing is dead, social media is where it is at.’ You may have experienced it yourself. When you’ve sent out an email to your list and the open rates are in the basement and are way too low. So low in-fact that you asked yourself why you should bother at all.

Today I want to share with you seven useful tips that will help your open rates go off the charts. They are so simple, yet so powerful and will help your audience engage with you and open your email, rather than hit the delete button.

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Whether a church should use a WordPress or proprietary hosted Content Management System for their church is a huge decision. Your website is the front door to your church and should rightly have a high price placed on it’s communication value. Continue Reading…

Church communications tips

It’s my 46th birthday today. Yes I’m 46… time goes so quickly. So I thought I’d share 46 brilliant tips, ideas and strategies from my blog and around the web that will help you step up to that next level in church communications.

It’s half way through my birthday and I can’t believe I just thought of this so I better keep this light and tight. Here are the all 46 tips, ideas and strategies (in no particular order) bursting with birthday goodness:

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Sheduling-social-media

As the use of social media by churches becomes more common, a debate is raging: Should you schedule your social media posts or not?

For the anti-scheduling camp, the very nature of scheduling social media is like pre-recording a message for a dinner party and expecting everyone to want to talk to you.

For the pro scheduling camp it’s a no brainer. Why wouldn’t you? Continue Reading…

Church-website-responsive-3

We live in a generation where the average American spends 23 hours a week online, and as much as 40 minutes a day on Facebook (Social media accounts for 18.8% time spent online). It is probably similar if not more for Australians and anyone in mobile centred countries.

As we all spend more time ‘on the line’ (Thanks Internship) we have to understand that people checking us out for the first time, or even members of our communities or cause, are interacting with our website and social media ever hour of every single day. Continue Reading…

Technology-matters

I’m a communicator. I love getting the message ‘right’. I love even more seeing the ‘return on the investment’ unfold before my very eyes. I get a lot of satisfaction in seeing the analytics roll-in as people respond to a message I’ve helped shape and share.

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Twitter_reach_header

Have you ever wondered why your tweets aren’t reaching as many people as you thought they would? Do you wonder why some seem to reach more people than others? There have been times when I’ve written a blog post like this one that I thought would add amazing value to the effectiveness of a church’s social media strategy, but for some reason when I tweet it out it doesn’t spread as far as I had hoped. Continue Reading…

Helping churches improve their communications has always been at the heart of why I write this blog. I’ve served as a Communications Director now for seven years. I’ve been blogging now for around four years and shared many insights or tips on what I’ve learnt. Recently I’ve leaned heavily into the sharing what I’ve learnt in the social media space. But today I want to write just for the auditorium experience. Continue Reading…

How to increase your Facebook reach for free

I’m always experimenting with new tactics to increase our reach and deepen the engagement on our social media channels. With Facebook throttling-back the organic reach of all Facebook pages you have to either have deep pockets, or be smart about how to increase the reach to your existing followers.

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Thanks Kem

Steve Fogg —  September 22, 2014 — 6 Comments

I remember around eight years ago being asked if I would be interested in taking up a role as the Communications Director here at Crossway. At that time I had no actual experience as a comm’s lead, but had been in various job roles where I had learnt about public relations, communications to feel confident enough to consider the jump across from being a Creative Director to a Communications Director.  Continue Reading…