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We live in a generation where the average American spends 23 hours a week online, and as much as 40 minutes a day on Facebook (Social media accounts for 18.8% time spent online). It is probably similar if not more for Australians and anyone in mobile centred countries.

As we all spend more time ‘on the line’ (Thanks Internship) we have to understand that people checking us out for the first time, or even members of our communities or cause, are interacting with our website and social media ever hour of every single day. Continue Reading…

Technology-matters

I’m a communicator. I love getting the message ‘right’. I love even more seeing the ‘return on the investment’ unfold before my very eyes. I get a lot of satisfaction in seeing the analytics roll-in as people respond to a message I’ve helped shape and share.

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Twitter_reach_header

Have you ever wondered why your tweets aren’t reaching as many people as you thought they would? Do you wonder why some seem to reach more people than others? There have been times when I’ve written a blog post like this one that I thought would add amazing value to the effectiveness of a church’s social media strategy, but for some reason when I tweet it out it doesn’t spread as far as I had hoped. Continue Reading…

Helping churches improve their communications has always been at the heart of why I write this blog. I’ve served as a Communications Director now for seven years. I’ve been blogging now for around four years and shared many insights or tips on what I’ve learnt. Recently I’ve leaned heavily into the sharing what I’ve learnt in the social media space. But today I want to write just for the auditorium experience. Continue Reading…

How to increase your Facebook reach for free

I’m always experimenting with new tactics to increase our reach and deepen the engagement on our social media channels. With Facebook throttling-back the organic reach of all Facebook pages you have to either have deep pockets, or be smart about how to increase the reach to your existing followers.

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Thanks Kem

Steve Fogg —  September 22, 2014 — 6 Comments

I remember around eight years ago being asked if I would be interested in taking up a role as the Communications Director here at Crossway. At that time I had no actual experience as a comm’s lead, but had been in various job roles where I had learnt about public relations, communications to feel confident enough to consider the jump across from being a Creative Director to a Communications Director.  Continue Reading…

Best Church Websites

I was recently listening to an Andy Stanley Leadership podcast where Andy talked about ownership. Andy told the story about where he walks around this church and picks up the rubbish as he finds it. Eventually his staff who were meeting with him hired a cleaner not only to help him focus on the meeting, but also because they realised that the rubbish was being cleaned because Andy owned every level of responsibility. Not just at the higher levels of leadership. But all levels. If he saw something was wrong. He helped fix it where he could. What Andy probably also knew was how people would react coming into his church seeing rubbish in the corridors.

Andy knows that first impressions really, really matter. In the first few seconds those visitors will form an opinion about his church. And its the same for your church both in your physical location and online. Continue Reading…

Bite-size-communication-tips

Welcome to episode three of my bite-sized communications tips (It blew again today – so its a few bites now). Today I answer one of your questions about social media.  Continue Reading…

Response-Church-website

It feels like only yesterday that I predicted that churches would transition to responsively designed websites. Why? Because culture was rapidly shifting from a predominately desktop office culture to a mobile work, rest and play anywhere on any device culture. In short, people are now more mobile and use a variety of devices such as smart phones, tablets, laptops and desktops. As this evolves there will be more and more what I call an “in-between device” to try and grab a new market share of the huge new emerging markets. That means that phones are getting bigger. Tablets are getting smaller. Laptops are becoming both a tablet and laptop. And tablets are becoming laptops. It’s crazy. But that is the reality of the world that we are communicating to online now.

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Bite-Sized Communication tips

Welcome to episode two of my one minute bite-sized communications tips (It blew out to three minutes today – whoops). Today I talk about one of the common mistakes churches and non-profits make on social media.  Continue Reading…